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Hire 17 Best WooCommerce Experts

woocommerce experts - Hire 17 Best WooCommerce Experts

WooCommerce has become the backbone of millions of online stores worldwide, powered by a global community of extraordinary experts.

These include prolific open-source contributors, tech startup founders still building hands-on, influential educators and content creators, engineers scaling major WooCommerce projects, and even competition-winning developers. Below is an updated and ranked list of 17 of the world’s best WooCommerce experts, selected for their outstanding impact across these areas:

  1. Rodolfo Melogli
  2. Mike Jolley
  3. Brent Shepherd
  4. Chris Lema
  5. Bryce Adams
  6. Bob Dunn
  7. Patrick Rauland
  8. Claudio Sanches
  9. Tareq Hasan
  10. Beka Rice
  11. Nirav Mehta
  12. Cody Landefeld
  13. Jonathan Wold
  14. Matty Cohen
  15. Julia Amosova
  16. James Koster
  17. Peter Fábian

Now, let’s delve into their remarkable journeys and contributions:

Bryce Adams

YouTube Video

Nationality: Australian

Bryce Adams is an Australian software engineer turned entrepreneur who worked on the WooCommerce team at Automattic before founding Metorik.

As a WooCommerce core contributor, he helped merchants with analytics and reporting, then left in 2016 to build Metorik – a SaaS analytics and email automation platform for WooCommerce stores. Today, Metorik serves thousands of shops, and Bryce remains an active voice in the WooCommerce community, often sharing insights from the data of hundreds of stores.

Mike Jolley

Good code is its own best documentation.

Nationality: British

Mike Jolley is a UK-based software engineer who served as the original lead developer of WooCommerce.

Hired by WooThemes in 2011 to fork the Jigoshop plugin, Mike engineered the first version of WooCommerce’s core functionality. He later joined Automattic, where he continued to develop WooCommerce and other plugins. Mike also created the popular “WP Job Manager” plugin.

Brent Shepherd

Nationality: Australian

Brent Shepherd is an Australian developer who created WooCommerce Subscriptions, one of the most important WooCommerce extensions for recurring payments.

He founded Prospress Inc., the company behind Subscriptions, and led it as CEO and lead developer. In 2019, Automattic acquired Prospress to integrate Subscriptions into WooCommerce’s offerings. Brent then joined Automattic’s WooCommerce division to continue improving subscription and payment features.

Chris Lema

Chris Lema 1 - Hire 17 Best WooCommerce Experts

Nationality: American

Chris Lema is an American blogger, public speaker, and product strategist known for his thought leadership in WordPress and WooCommerce.

As VP of Products at Liquid Web (StellarWP), he launched one of the first dedicated Managed WooCommerce Hosting platforms, tailoring WordPress hosting for online stores. Chris has mentored countless WooCommerce entrepreneurs through his blog and talks. He keynoted WooCommerce’s official conference (WooConf) in 2016, sharing growth tips for store owners.

Rodolfo Melogli

Nationality: Italian

Rodolfo Melogli is an Italian WooCommerce expert and the founder of Business Bloomer, a premier blog for WooCommerce tutorials and code snippets.

An independent WooCommerce freelancer since 2011, he gained renown for publishing hundreds of practical solutions to common WooCommerce customization needs. Rodolfo actively speaks at WordCamps and runs online courses, earning him the reputation as a go-to mentor for WooCommerce developers worldwide.

Bob Dunn

Bob Dunn - Hire 17 Best WooCommerce Experts

Nationality: American

Bob Dunn – affectionately known as BobWP – is a WordPress educator and one of the biggest advocates of WooCommerce.

Based in the USA (now in Portugal), Bob transitioned from design to full-time WordPress training around 2010. After WooCommerce launched, he found his niche and created Do the Woo, a popular podcast and community that brings together WooCommerce developers, agencies, and store owners.

Patrick Rauland

Nationality: American

Patrick Rauland is a WooCommerce specialist from the United States who has worn many hats in the community – developer, product manager, educator, and author.

As a former WooCommerce Product Manager at Automattic, Patrick led three major WooCommerce releases and helped shape the plugin’s direction. He authored WooCommerce For Dummies and Mastering WooCommerce, and creates courses on LinkedIn Learning, making him one of the most prominent teachers for WooCommerce beginners.

Claudio Sanches

Nationality: Brazilian

Claudio Sanches is a Brazilian software engineer and one of the most prolific open-source contributors to WooCommerce core.

Employed by Automattic, Claudio has authored important parts of WooCommerce’s code and maintains official extensions (especially for payment gateways and localization). He’s been instrumental in adapting WooCommerce for international markets, ensuring features like currency and shipping work globally. Developers often recognize Claudio from his detailed dev blog posts and helpful GitHub contributions.

Tareq Hasan

Tareq Hasan - Hire 17 Best WooCommerce Experts

Nationality: Bangladeshi

Tareq Hasan is a Bangladeshi developer and entrepreneur who founded weDevs, a company behind multiple successful WordPress and WooCommerce solutions.

He’s the original creator of Dokan – the leading multi-vendor marketplace plugin for WooCommerce, which allows anyone to build an “Amazon-like” store with independent vendors. Under Tareq’s leadership as CTO, weDevs has built a portfolio of tools empowering small businesses around the world.

Beka Rice

Nationality: American

Beka Rice is an American software product manager and writer who has made significant contributions to the WooCommerce ecosystem.

As co-founder and Head of Product at SkyVerge, she oversaw the development of 60+ WooCommerce extensions (e.g. Memberships, Gift Cards). SkyVerge was acquired by GoDaddy in 2020, where Beka became a Product Lead for e-commerce solutions. She’s also known for her influential blog “Sell with WP,” where she educated thousands of WooCommerce developers and store owners.

Nirav Mehta

Nationality: Indian

Nirav Mehta is an Indian entrepreneur and developer who has been building products in the WooCommerce/WordPress space for over 15 years.

He founded StoreApps, a company known for popular WooCommerce extensions like Smart Coupons, Affiliate for WooCommerce, and Subscriptions addons. Nirav is a vocal open-source enthusiast who has contributed to WooCommerce core and WordPress community initiatives in India. He also mentors new developers through meetups and blogs.

Cody Landefeld

Cody Landefeld - Hire 17 Best WooCommerce Experts

Nationality: American

Cody Landefeld is an American web developer who built a successful agency practice centered on WooCommerce development.

He co-founded Mode Effect, a Phoenix-based web agency that specializes in large-scale WooCommerce projects (from custom themes to complex integrations). Cody has “grown up” with WooCommerce – from building client stores in its early days to now providing enterprise-level WooCommerce solutions.

Jonathan Wold

Nationality: American

Jonathan Wold is a long-time WordPress contributor and a global community strategist who served as Head of WooCommerce Community at Automattic.

With nearly two decades in WordPress, he joined WooCommerce to lead community initiatives – like expanding WooCommerce Meetups around the world and supporting third-party extension developers.

Matty Cohen

Nationality: South African

Matty Cohen is a South African developer who was part of the original WooThemes team that launched WooCommerce.

As WooCommerce’s first Product Lead, Matty coordinated development, documentation, and support in WooCommerce’s formative years. He was often the public face on the WooCommerce support forums and wrote many official blog tutorials under the nickname “Matty”. After Automattic’s acquisition, he continued to guide WooCommerce’s product roadmap before eventually moving on to other ventures.

Julia Amosova

Julia Amosova - Hire 17 Best WooCommerce Experts

Nationality: Ukrainian

Julia Amosova is a Ukrainian QA engineer and a core contributor on the WooCommerce team at Automattic. With a background in software testing, Julia has been crucial in improving WooCommerce’s reliability and performance. She leads the testing of new releases, coordinates bug bounties, and ensures compatibility across WooCommerce extensions.

James Koster

Nationality: British

James Koster is a UK-based designer and front-end developer who was instrumental in WooCommerce’s early development.

Alongside Mike Jolley, James was hired by WooThemes to fork Jigoshop into what became WooCommerce in 2011. He crafted WooCommerce’s initial user interface and visual identity (including the iconic store icons). Now a Design Lead at Automattic, James contributes to WooCommerce’s look and feel and is active in the WordPress Gutenberg design project.

Peter Fábian

Nationality: Slovakian

Peter Fábian is a Slovakian software engineer and a core contributor to WooCommerce at Automattic.

He focuses on the scalability and performance of WooCommerce, tackling complex issues like database optimization, caching, and the new Custom Orders table project. Peter has been a key participant in WooCommerce’s release cycles, often managing beta tests and writing detailed developer notes.

Wrap Up

These legends represent exceptional talent, making them extremely challenging to headhunt. However, there are thousands of other highly skilled IT professionals available to hire with our help. Contact us, and we will be happy to discuss your hiring needs.

Note: We’ve dedicated significant time and effort to creating and verifying this curated list of top talent. However, if you believe a correction or addition is needed, feel free to reach out. We’ll gladly review and update the page.

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