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15 Best Etsy Developers for Your Storefront

etsy developers - 15 Best Etsy Developers for Your Storefront

Etsy’s developer ecosystem is thriving in 2025, powered by a dynamic mix of engineers, founders, and toolmakers building for sellers and scaling Etsy’s infrastructure.

This includes prolific open-source contributors, startup founders still writing code, influential educators demystifying the Etsy API, engineers at Etsy driving platform innovation, and even creators of SEO tools used by thousands. Below is a curated list of the 15 most impactful Etsy-focused developers today—those shaping the way sellers thrive and developers integrate in this creative commerce ecosystem.

  1. Cody McGuffie
  2. Richie Peplin
  3. Anthony Wolf
  4. Kellan Elliott-McCrea
  5. Anastasia Bizyayeva
  6. Andrew Christensen
  7. Rasmus Lerdorf
  8. Szabolcs “Szabi” Kisded
  9. Mak Nazečić-Andrlon
  10. John Allspaw
  11. Nate Swart
  12. Starla Moore
  13. Dan McKinley
  14. Mike Brittain
  15. Jared Tarbell

Now, let’s delve deeper into each of these developers’ accomplishments and contributions:

Cody McGuffie

YouTube Video

Nationality: American

Cody combined his coding skills and seller experience to build EverBee – a product research analytics tool for Etsy.

As a top 1% Etsy seller with over $330k in sales, he created EverBee to help others find winning products using real market data. Cody remains deeply involved in EverBee’s development and also hosts The Etsy Seller Podcast, sharing data-driven tips for Etsy shop growth.

Richie Peplin

Nationality: American

Richie is one of the creators of Marmalead, a SaaS-based SEO and market research tool for Etsy sellers.

Under his leadership, Marmalead (founded 2015) has helped thousands of Etsy entrepreneurs optimize listings with data-driven insights. He remains an active developer-founder, continually updating Marmalead’s analytics features for the Etsy seller community.

Anthony Wolf

Nationality: American

Anthony is the creator of eRank, launched in 2016 to support his wife’s Etsy shop.

Under his guidance, eRank has grown into the #1 SEO tool for Etsy sellers, offering keyword research, trend tracking, and competition analysis. A hands-on developer-founder, Anthony still codes new features and fosters an active community around eRank’s data-driven approach to Etsy success.

Kellan Elliott-McCrea

Kellan Elliott McCrea - 15 Best Etsy Developers for Your Storefront

Nationality: American

Kellan served as Etsy’s Chief Technology Officer, guiding its engineering team through hypergrowth (2008–2013).

A hands-on coder turned leader, he helped shape Etsy’s renowned developer culture of continuous deployment and blameless post-mortems. Kellan was instrumental in open-sourcing tools like StatsD and Deployinator, encouraging knowledge sharing. Post-Etsy, he remains influential in tech (e.g. at Adobe) and frequently speaks about building humane, high-performing engineering organizations – a philosophy he honed while scaling Etsy’s platform.

Anastasia Bizyayeva

Nationality: Ukrainian

Anastasia is known for her detailed blog tutorials on Etsy’s Open API v3.

Frustrated by sparse official docs, she authored step-by-step guides (on Medium) to help developers navigate OAuth and data retrieval. Her articles like “OAuth 2.0 Setup for Etsy API” have become go-to references for the Etsy dev community. An Etsy seller herself, Anastasia bridges the gap between Etsy’s tech and its makers through clear, code-centric writing.

Andrew Christensen

Nationality: American

Andrew is a software engineer who, after working at Etsy, joined eRank to help integrate Etsy’s latest API features.

At Etsy, he gained deep knowledge of the platform’s inner workings; now at eRank he’s using that expertise to keep the popular SEO tool in lockstep with Etsy’s updates. Andrew has been pivotal in migrating eRank to Etsy’s new API and brainstorming innovative analytics (“new ideas and new technology”) for the benefit of Etsy sellers.

Rasmus Lerdorf

Rasmus Lerdorf 1 - 15 Best Etsy Developers for Your Storefront

Nationality: Danish

Famed for creating PHP, Rasmus brought his expertise to Etsy’s infrastructure team, even serving as a Distinguished Engineer at Etsy.

He has guided Etsy in leveraging PHP’s strengths at scale and spoke at Etsy tech talks about the language he authored. With a 35+ year tech career, Rasmus blends low-level optimization skills with pragmatic web development know-how. His continued contributions to PHP (and advice to Etsy’s engineering) exemplify bridging open-source innovation with Etsy’s platform needs.

Szabolcs “Szabi” Kisded

Nationality: Romanian

Szabi is a prolific WordPress plugin developer and founder of CodeRevolution. Since 2017, he’s created 100+ plugins (earning a full-time income) and runs a YouTube channel teaching automation.

Notably, he developed Etsyomatic, a plugin that automatically posts Etsy products to WordPress sites. Szabi’s technical know-how and daily coding vlogs have made him an influential figure for sellers looking to automate Etsy shop tasks with WordPress.

Mak Nazečić-Andrlon

Nationality: Croatian

Mak is the author of etsy-js, one of the first Node.js wrappers for the Etsy API.

Back in 2011, he created this asynchronous client library to simplify OAuth calls to Etsy’s platform, publishing it on NPM under the name etsy. Mak’s open-source contribution enabled Node developers to easily build Etsy integrations and served as a foundation for later community-maintained packages. His work demonstrated the power of community in extending Etsy’s reach to new programming ecosystems.

John Allspaw

John Allspaw - 15 Best Etsy Developers for Your Storefront

Nationality: American

John led Etsy’s technical operations (2009–2014) and was a key figure in developing its DevOps culture.

A seasoned engineer, he introduced blameless post-mortems and advanced deployment practices that have since been emulated industry-wide. John co-authored “Web Operations” and often cites lessons from scaling Etsy in his writing and talks. After Etsy, he founded Adaptive Capacity Labs to consult on resilience engineering. Allspaw’s emphasis on collaboration and learning from failure has left a lasting imprint on Etsy’s engineering ethos.

Nate Swart

Nationality: American

Nate is a Staff Product Manager and engineer at Etsy who has been at the forefront of Etsy’s new Open API v3 initiative.

He has overseen the roll-out of numerous REST endpoints and breaking changes to modernize Etsy’s API for third-party developers. On GitHub, Nate (username nateswart) publishes API release notes and engages with the developer community in Discussions. His work is making Etsy’s platform more accessible to developers, reflecting Etsy’s commitment to open innovation.

Starla Moore

Starla Moore - 15 Best Etsy Developers for Your Storefront

Nationality: American

Starla is an Etsy influencer who straddles tech and marketing – known for her YouTube channel and as Community Manager at eRank. With her “Handmade Alphas” coaching, she teaches sellers how to leverage tools like eRank for SEO and analytics. Starla’s tech-savvy tips (e.g. interpreting eRank data, using Marmalead) have helped countless creatives grow their shops. As an eRank team member, she provides user feedback to developers, ensuring the tool addresses real seller needs.

Dan McKinley

Every new piece of technology you adopt is a bet on your organization’s ability to assimilate it.

Nationality: American

Dan (aka @mcfunley) was a principal engineer at Etsy known for his seminal engineering blog posts and code contributions.

He authored Etsy’s original PHP Etsy API client and wrote on Etsy’s tech blog “Code as Craft.” Dan famously advocated for pragmatic tech choices in his essay “Choose Boring Technology.” After Etsy, he continued to influence the dev community at companies like Stripe. He remains a respected voice in scalable web architecture, with a personal blog sharing hard-earned lessons from his Etsy days.

Mike Brittain

Mike Brittain - 15 Best Etsy Developers for Your Storefront

Nationality: American

Mike led Etsy’s web performance and release engineering teams during the 2010s.

An active developer, he implemented systems to track every code deployment and championed site speed improvements via advanced caching and CDNs. Mike frequently shared Etsy’s performance metrics openly, earning praise in the devops community. After Etsy, he continued in mobile engineering leadership. His legacy includes the robust deployment pipeline and performance monitoring culture that keep Etsy fast and reliable.

Jared Tarbell

Nationality: American

Jared is one of Etsy’s original co-founders and the technical wizard behind Etsy’s early website design.

A generative artist and programmer, he applied his passion for creative coding to Etsy’s user experience. Jared’s background in Processing (visual programming) brought a unique aesthetic to Etsy’s platform. After Etsy, he returned to generative art full-time, but remains celebrated as “Etsy co-founder, wizard in the desert” who proved that artful code can build a vibrant online marketplace.

Wrap Up

These legends represent exceptional talent, making them extremely challenging to headhunt. However, there are thousands of other highly skilled IT professionals available to hire with our help. Contact us, and we will be happy to discuss your hiring needs.

Note: We’ve dedicated significant time and effort to creating and verifying this curated list of top talent.
However, if you believe a correction or addition is needed, feel free to reach out. We’ll gladly review and update the page.

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