Top 15 MarTech Recruitment Experts to Work With
Meet the most respected recruitment professionals in MarTech, known for their expertise in sourcing and placing the best talent in the industry. ↓
MarTech is rapidly transforming the marketing landscape, thanks to the innovative work of top-tier recruitment professionals who specialize in sourcing exceptional talent for this dynamic sector. These experts are instrumental in connecting businesses with the leaders driving digital transformation in marketing technology. Whether it’s helping Fortune 500 companies build future-ready teams or supporting high-growth startups in scaling their operations, these recruiters are at the forefront of MarTech talent acquisition.
Below is a carefully curated and ranked list of 15 MarTech recruitment experts who stand out for their influence, expertise, and success in shaping the future of marketing technology leadership.
- Erica Seidel
- Camille Fetter
- Bob Van Rossum
- Alan Cutter
- Darrell Rosenstein
- Kelli Hrivnak
- Lindsey Spanier
- Louise Holbrook
- Norm Yustin
- Jay Haines
- Olivier Kerckhove
- Christine Khor
- John Warrack
- Waqar Azmi
- Celeste Gudas
Below we provide more detailed profiles of each recruiter.
Erica Seidel
Nationality: American
Erica Seidel is often called the “MarTech Matchmaker” for her focus on placing marketing technology leaders.
She founded The Connective Good, an executive search practice for marketing tech roles, and serves on the advisory board of the MarTech Conference. Erica writes the popular “Ask the Martech Recruiter” column on ChiefMartec, offering career advice to marketing technologists. With a background in analytics, she is prized for her ability to align companies with progressive CMOs and marketing ops executives who drive growth.
- LinkedIn: Erica Seidel
Camille Fetter
Nationality: American
Talent is everything when it comes to a company’s growth, and the right marketing tech leaders can make the difference between just surviving and truly thriving in a digital world.
Camille Fetter leads Talentfoot, an executive search firm that “matches marketing, sales and technology talent with high-growth digital businesses.”.
Founded in 2010, Talentfoot has been revolutionary in placing forward-thinking digital marketing and MarTech leaders in both startups and Fortune 500 companies. Camille is recognized as a “recruiting industry innovator” by Staffing Industry Analysts, and she has recently launched a C-suite network for digital executives. Her high-touch approach and ability to spot adaptable, growth-minded talent have made her a trusted partner for companies undergoing digital transformation.
- LinkedIn: Camille Fetter
- X (Twitter): @onlinerecruiter
Bob Van Rossum
Nationality: American
Bob Van Rossum leads MarketPro, an executive search firm specializing in marketing and digital talent since 1996.
With a background in marketing, Bob has a reputation for understanding both the art and science of modern marketing leadership. Under his guidance, MarketPro’s team (composed of former marketing professionals) has placed top CMOs and digital leaders in Fortune 500 companies. He is known for a consultative approach and thought leadership on CMO career strategies.
- LinkedIn: Bob Van Rossum
Alan Cutter
Nationality: American
Alan Cutter founded AC Lion in 1996, establishing one of New York’s premier digital media and MarTech recruiting firms.
With over 25 years in the industry, Alan is lauded for his deep network in advertising technology and marketing technology circles. He has built AC Lion into a Forbes-recognized firm, connecting “extraordinary revenue-generating talent” with digital-first companies. Alan is also active in sharing hiring trends (even tweeting as @aclionceo) and has cultivated a culture of excellence noted by peers.
- LinkedIn: Alan Cutter
- X (Twitter): @aclionceo
Darrell Rosenstein
Nationality: American
Darrell Rosenstein is a veteran MarTech recruiter and “revenue talent” expert who founded The Rosenstein Group.
With over two decades in executive search, Darrell has been at the forefront of the MarTech evolution – from early CRM and marketing automation pioneers to today’s AI-driven marketing platforms. He is known for an unmatched network across e-commerce and marketing tech, and even hosts “MarTalks” podcasts to share insights. Clients value his hands-on approach in recruiting transformational leaders who can launch and scale growth.
- LinkedIn: Darrell Rosenstein
Kelli Hrivnak
Nationality: American
Kelli Hrivnak is a marketing & technology recruiter who launched Knak Digital in 2014 as a boutique alternative to high-volume staffing.
With 15+ years in recruiting, Kelli specializes in digital marketing, marketing operations, and MarTech roles for startups and Fortune 500s alike. Her background in both tech and marketing enables her to align client needs with candidates’ specialized skills. Known for her strategic, quality-over-quantity approach, she has built a reputation as a go-to recruiter for hard-to-fill marketing tech positions.
- LinkedIn: Kelli Hrivnak
- X (Twitter): @KelliHriv
Lindsey Spanier
Nationality: American
Lindsey Spanier is a former Fortune 500 marketer turned MarTech recruiter.
She co-founded Sloane Staffing, a recruitment agency focused on marketing technology and demand generation talent. Lindsey leverages her hands-on marketing experience (leading creative teams at companies like Office Depot and Kroger) to identify candidates with the right mix of technical and creative skills. Under her leadership, Sloane Staffing rocketed onto the Inc. 5000 list as a top-growing firm, known for supplying SaaS startups with top marketing ops and RevOps talent.
- LinkedIn: Lindsey Spanier
Louise Holbrook
Nationality: British
Louise Holbrook is a specialist Salesforce & MarTech recruiter based in the UK, known for her active LinkedIn thought leadership.
At Synapri, she focuses on placing experts in Salesforce Marketing Cloud, marketing automation, and CRM roles. Louise is recognized for her insights on trends (e.g. Braze vs Salesforce Marketing Cloud) and candid advice to candidates in the MarTech space. Her combination of technical savvy and genuine care for candidates has made her a standout recruiter in Europe’s marketing tech ecosystem.
- LinkedIn: Louise Holbrook
Norm Yustin
Nationality: American
Norm Yustin is a global thought leader in CMO and digital transformation recruitment.
Formerly the head of the CMO practice at another top firm, Norm now leads Russell Reynolds’ Customer Activation & Growth Practice. He brings 20+ years of experience advising Fortune 500 clients on marketing leadership – and even co-hosts podcasts on what makes great CMOs. Known for his strategic approach, Norm helps companies find marketing chiefs capable of driving customer-centric innovation in an omni-channel world.
- LinkedIn: Norm Yustin
Jay Haines
Nationality: British
Jay Haines co-founded Grace Blue, which has grown into one of the largest independent executive search firms in marketing and communications.
Based in London, Jay has led over a hundred C-level searches annually for brands like Amazon and Spotify. He is known for his thought leadership on career strategy – advising marketing execs to assess a company’s financial health and stability before jumping roles. Under Jay’s leadership, Grace Blue operates across Europe, the US, and Asia, and is respected for matching transformational leaders with top global marketing roles.
- LinkedIn: Jay Haines
- X (Twitter): @jayhaines
Olivier Kerckhove
Nationality: Belgian/English
Olivier Kerckhove heads Storm5, a global recruitment brand dedicated to RetailTech and MarTech talent.
Previously with SThree, Olivier was tapped to launch Storm5 to build “the most powerful retailTech & e-commerce talent ecosystem globally”. He has since been connecting high-growth MarTech startups with C-suite and senior talent in data analytics, product, and sales/marketing roles. Olivier’s international experience and insights into pandemic-driven digital shifts have positioned him as a key recruiter in Europe’s MarTech startup scene.
- LinkedIn: Olivier Kerckhove
- X (Twitter): @OKerckhove
Christine Khor
Nationality: Australian
Christine Khor is an Australian executive recruiter who has spent 25+ years connecting marketing leaders with opportunities.
After a career in brand management (with companies like Kraft), she launched Chorus Executive (formerly Market Partners) in 2000 to specialize in sales and marketing recruitment. Christine is also an author and career coach, known for her book Hire Love. She is highly respected in APAC for her ability to identify versatile marketing tech talent and for her philanthropic leadership (she chairs a Hunger Project board).
- LinkedIn: Christine Khor
John Warrack
Nationality: American
John Warrack is a Partner at JM Search who leads the firm’s MarTech & AdTech executive recruiting practice.
A former marketing executive himself, John brings deep domain expertise and a “deeply connected team of search experts focused on the MarTech sector.”. He has a track record of placing transformational CEOs, CMOs, and CROs into venture-backed marketing technology vendors. Clients appreciate John’s immersion in industry trends (AI, programmatic, data privacy) and his consultative approach to securing leaders who can navigate MarTech’s fast-evolving landscape.
- LinkedIn: John Warrack
Waqar Azmi
Nationality: Indian
Waqar Azmi is a pioneering tech recruiter in India’s startup ecosystem.
He founded SutraHR in 2009 as one of the first recruitment firms focused on startups and emerging tech companies. Often featured in media (including CNN) for his recruiting insights, Waqar built SutraHR into a 100+ person firm that places a candidate in Asia every 8 hours. He’s known for innovative models like dedicated onsite recruiters and for evangelizing startup careers back when startups were not yet “cool” to jobseekers.
- LinkedIn: Waqar Azmi
- X (Twitter): @waqarazmi
Celeste Gudas
Nationality: American
Celeste Gudas is a recruiting industry trailblazer who founded 24 Seven in 2000, growing it from a single New York office into a leading global talent firm in marketing, creative, and digital.
Over two decades, Celeste transformed 24 Seven into a powerhouse with offices across North America and Europe, earning accolades like SIA’s Global Power 150 Women in Staffing. She’s known for innovation in talent solutions – 24 Seven’s family of brands now covers marketing tech contractors, freelance creative, and even a Marketers’ community. Celeste’s vision and commitment to excellence have set new standards in how companies hire marketing and MarTech talent.
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LinkedIn: Celeste Gudas
Sum Up
These esteemed recruiters have made a lasting impact on the MarTech sector by skillfully sourcing top-tier executives, driving digital transformation, and fostering growth in emerging marketing technology markets. However, working directly with these experts can be difficult due to their high demand and premium rates.
A practical alternative is partnering with EchoGlobal, where our extensive industry knowledge and global network ensure that we connect you with the right MarTech talent to accelerate your growth.
Note: We’ve dedicated significant time and effort to creating and verifying this curated list of top professionals. However, if you believe a correction or addition is needed, feel free to reach out. We’ll gladly review and update the page.
Lou Reverchuk