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Top 12 Zapier Experts for Smart Automation

zapier experts - Top 12 Zapier Experts for Smart Automation

The world of no-code automation is thriving with innovators who connect apps, streamline workflows, and inspire others to do the same.

Below is a list of the best global Zapier and automation experts – from founders of leading platforms to influential no-code educators and open-source contributors. These individuals have distinguished themselves through open-source projects, tech startups (while still actively coding), thought leadership in no-code automation, impactful roles at major tech companies, or even by winning automation competitions. Each profile highlights why they’re notable and where you can follow their work.

  1. Aron Korenblit
  2. Mike Knoop
  3. Linden Tibbets
  4. Kelly Goss
  5. Ben Tossell
  6. Lacey Kesler
  7. Tara Reed
  8. Andrew Davison
  9. Jimmy Rose
  10. Caro Griffin
  11. Gareth Pronovost
  12. Ambar Shrivastava

Now, let’s delve deeper into their contributions and how they’re shaping the no-code automation landscape.

Aron Korenblit

YouTube Video

Nationality: Canadian

Aron Korenblit is a leading educator in the Airtable and automation community, best known as the host of Automate All the Things (AATT) – a weekly live show and newsletter that teaches people to work smarter, not harder.

Formerly part of the Airtable training team, Aron created the popular Essential Guide to Airtable course and then expanded into broader workflow automation topics. He is a master at showing how to integrate tools like Airtable, Zapier, and others to automate “the mundane so you can focus on what you love.” Korenblit’s approachable teaching style and consistent output (weekly streams, tutorials, even community challenges) have earned him a large following among no-code makers.

Mike Knoop

Automation is not about replacing people — it’s about removing the stuff that gets in their way.

Nationality: American

Mike Knoop co-founded Zapier alongside Wade Foster and Bryan Helmig and served as the longtime Head of Product.

He is credited with shaping Zapier’s user-friendly design and has recently driven Zapier’s AI initiatives. In 2023, Knoop helped launch Zapier’s new AI Agents and even co-created the $1M+ ARC Prize competition to spur progress toward artificial general intelligence. Knoop’s focus on innovation keeps Zapier at the cutting edge of automation – he rapidly integrated generative AI into the product and constantly explores new ways to empower users. A Y Combinator alum and now an active investor (ARC Prize), Mike exemplifies the blend of product vision and technical skill in the no-code automation space.

Linden Tibbets

Linden Tibbets - Top 12 Zapier Experts for Smart Automation

Nationality: American

Linden Tibbets is the co-founder (and until 2022, CEO) of IFTTT (If This Then That), the platform that pioneered personal web automation.

Back in 2010, Tibbets launched IFTTT as a simple way for users to connect services with “if X happens, do Y” recipes. This visionary idea — automation for everyone — helped IFTTT explode in popularity, integrating smart home devices, social media, and more. Under Tibbets’ leadership, IFTTT became synonymous with lightweight automation, boasting millions of applets created by users. He is known for evangelizing the “everything works better together” philosophy. Even after stepping down as CEO, Linden remains an active advisor. His work laid the groundwork for the entire no-code integration movement that Zapier and others have built upon.

Kelly Goss

Nationality: British

Kelly Goss is the founder of Solvaa, a UK-based process automation consultancy and a Certified Zapier Expert agency.

With a background in business process improvement, she specializes in implementing systems that save companies time and money. Kelly is also the author of “Automate It with Zapier,” one of the first comprehensive books on mastering Zapier and workflow automation. As a thought leader, she frequently shares automation tips via webinars and articles (she’s a contributing writer on Zapier’s blog). Goss’s approach is very practical – she identifies tedious tasks in marketing, sales, operations, etc., and then uses no-code tools to automate those workflows for her clients. Her passion for workflow optimization earned her recognition in the automation community. Whether through her book or her consulting, Kelly Goss is helping define best practices for businesses looking to boost productivity with Zapier.

Ben Tossell

Ben Tossell - Top 12 Zapier Experts for Smart Automation

Nationality: British

Ben Tossell is a prominent no-code maker and influencer who founded Makerpad in 2019.

Makerpad became the go-to resource for learning no-code, offering tutorials that showed how to build apps and automate workflows without programming. In under a year, Ben grew Makerpad to $200,000 in revenue by teaching thousands of people to leverage tools like Zapier – which caught Zapier’s attention and led to an acquisition just 18 months after launch. Post-acquisition, Ben continued leading Makerpad at Zapier, spreading the gospel of no-code automation. He emphasizes democratizing software development so “anybody” can create and automate online. A Forbes 30 Under 30 honoree, Ben Tossell is truly a bridge between the no-code community and the larger tech industry.

Lacey Kesler

Nationality: American

Lacey Kesler is a driving force for women in no-code and a prominent automation educator.

She co-founded the Women in No-Code platform to support and mentor women visual developers. Lacey’s background was in product management, but she transitioned to no-code by mastering tools like Webflow, Airtable, Glide, Memberstack and Zapier. She frequently speaks and writes about how combining these tools can unlock huge productivity gains. Kesler has worked as Head of Education for Adalo and led community programs at Webflow, amplifying her impact. Her mantra is to share knowledge through every channel – she hosts a YouTube series, runs a podcast, and tweets about the latest no-code tricks. In short, Lacey Kesler champions automation and no-code as a means for anyone (especially women) to build businesses and projects without barriers.

Tara Reed

Tara Reed - Top 12 Zapier Experts for Smart Automation

Nationality: American

Tara Reed is a former Microsoftie who became a trailblazing no-code entrepreneur. She famously built an entire app Kollecto (an art recommendation service) without writing code.

That success led her to create Apps Without Code, an online bootcamp and community that has taught thousands of non-tech founders how to build their own apps and automated businesses. Through her bootcamps, Tara enables people to turn ideas into reality with tools like Glide, Thunkable, and of course Zapier to glue it all together. She’s been recognized on Forbes 30 Under 30, and her story (from art curator to tech CEO) has been featured in media as an inspiration for underrepresented entrepreneurs. Reed’s mission is clear: to train the next generation of founders who don’t know how to code, but can still solve problems and launch companies using no-code automation.

Andrew Davison

Nationality: British

Andrew Davison is a Certified Zapier Expert and founder of Luhhu, a London-based automation consultancy.

He has become a go-to authority for businesses looking to streamline operations with Zapier. Davison’s agency has helped countless clients set up custom workflows – anything from automating marketing lead routing to integrating complex SaaS stacks. As a Zapier Certified Expert, he also contributes educational content to Zapier’s blog. When he’s not building Zaps, Andrew shares tips on Twitter about the #nocode movement and even hosts No Code Meetups in Budapest (where he’s currently based). Davison’s hands-on experience and willingness to teach make him a top global automation consultant.

Jimmy (James) Rose

Jimmy James Rose - Top 12 Zapier Experts for Smart Automation

Nationality: Australian

Jimmy Rose (also known as James Rose) is a former automation engineer turned entrepreneur and productivity blogger.

He co-founded Content Snare, a SaaS tool that helps professionals collect content from clients, which itself integrates with Zapier for workflow automation. After automating many of his own business tasks, Jimmy’s mission shifted to teaching others – he runs a popular blog and newsletter on automating business processes to “create more free time.” Rose has even launched a comprehensive Zapier course, aiming to help people save 100+ hours a month through automation. His background as a software developer gives him unique insight into both the technical and business sides of automation.

Caro Griffin

Nationality: American / Mexican

Caro Griffin is an ops executive who has gained prominence through her ingenious use of no-code automation in business.

As VP of Operations (now General Manager) at Tech Ladies, Caro built an internal recruiting product in 2020 – a candidate database – in just three days using Zapier and Airtable. That workflow ended up growing Tech Ladies’ revenue by 400% in six months, becoming the most profitable part of the business. This achievement earned Caro the winner of Zapier’s inaugural No-Code Contest in 2022. Beyond that, she runs Opsy, a community for Operations professionals, where she often advocates for automation to solve ops challenges. Caro also teaches – she created a “Learn Zapier in 60 Minutes” course for beginners. Her journey exemplifies how a non-engineer can leverage no-code tools to drive massive impact. Caro Griffin is living proof that with Zapier and no-code, operations folks can be tech innovators too.

Gareth Pronovost

Gareth Pronovost - Top 12 Zapier Experts for Smart Automation

Nationality: American

Gareth Pronovost is an expert at helping businesses eliminate spreadsheets and automate workflows using Airtable and Zapier.

He founded GAP Consulting and has worked with over 500 clients in the past few years to streamline their processes. Gareth is an Airtable Certified Consultant who often says pairing Airtable with Zapier is like giving your workflows “superpowers.” On his YouTube channel “Build Without Code,” he regularly publishes tutorials demonstrating how to integrate apps (CRM, project management, etc.) through no-code automation. Pronovost’s own story is inspiring: he went from being “broke to $10k in 10 days” by selling automated solutions, a journey he discussed on podcasts. Now he’s a sought-after automation coach, offering courses like Airtable Automation Accelerator. Gareth’s blend of technical know-how and business insight has empowered companies of all sizes to embrace no-code automation.

Ambar Shrivastava

Nationality: Indian

Ambar Shrivastava is an up-and-coming automation entrepreneur who built CoverDoc – an AI-driven cover letter generator – using no-code tools.

In 2023, Ambar’s project won Zapier’s No-Code Contest in the “Featuring AI” category, showcasing how automation and AI can combine for career tech. He connected OpenAI’s GPT with Airtable and Google Docs through Zapier to automate personalized cover letters for job seekers. Impressively, he launched the MVP in under 3 weeks with this no-code stack. CoverDoc’s victory (and early traction with 500+ users) highlights Ambar’s talent for rapid problem-solving. With a background in product growth, Ambar represents a new wave of global makers from India embracing no-code. He continues to iterate on CoverDoc and share insights on integrating AI into everyday workflows.

Wrap Up

These legends represent exceptional talent, making them extremely challenging to headhunt. However, there are thousands of other highly skilled IT professionals available to hire with our help. Contact us, and we will be happy to discuss your hiring needs.

Note: We’ve dedicated significant time and effort to creating and verifying this curated list of top talent. If you intend to share or make use of it in any way, we kindly ask that you include a backlink to the original source – EchoGlobal.

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