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Top 13 Volusion Experts to Work

volusion experts - Top 13 Volusion Experts to Work

Volusion has been a cornerstone of e-commerce for nearly two decades, empowering thousands of merchants with flexible, scalable online store solutions.

Behind its enduring success is a global ecosystem of exceptional professionals—visionary founders, elite developers, technical architects, agency leaders, and marketing strategists—who’ve shaped and expanded what’s possible with the Volusion platform. This curated list features the most influential figures in the Volusion space today. From those who engineered its core systems to those optimizing it for the modern merchant, these experts have driven innovation, mentored teams, written guides, and helped countless businesses grow.

  1. Brett McLaughlin
  2. Jason Wallis
  3. Marina Lippincott
  4. Kenneth Tran
  5. Parag Mamnani
  6. Dan Kogan
  7. Manthan Bhavsar
  8. Kevin Harman
  9. Amit Mehta
  10. Nick Choudry
  11. Justin Smith
  12. Barkat Husain
  13. Gigi Kizhakkechethipuzha

Now, let’s delve deeper into each developer’s work, impact, and public presence.

Brett McLaughlin

YouTube Video

Nationality: American

Brett McLaughlin is an award-winning software engineer and author who served as Volusion’s Chief Technology Officer. With 20+ years in cloud and e-commerce tech, Brett led the development of Volusion’s next-generation SaaS platform, solving complex scalability and retail integration challenges.

He previously engineered NASA’s cloud data hosting and wrote the classic book Java and XML, demonstrating his deep expertise in software architecture. At Volusion, Brett championed modernizing the tech stack (embracing Node.js and microservices) and improving developer experience. He has penned numerous programming guides and spoken at industry conferences, helping bridge academic concepts and practical coding. McLaughlin’s leadership and writing continue to influence cloud platform engineering and inspire new developers.

Jason Wallis

Responsive design is vital; it cannot spin the wheel for enterprise brands in today’s mobile world. The need of the hour is to create native mobile experiences with the freedom and flexibility to interoperate all aspects of the commerce ecosystem, regardless of the channel.

Nationality: American

Jason Wallis is a distinguished software architect who served as Volusion’s Chief Technologist and led the creation of Mozu, Volusion’s enterprise e-commerce platform. With nearly 20 years of experience, Jason brought deep expertise from his 12-year tenure as a Dell e-commerce architect to Volusion.

He spearheaded the development of Volusion’s cloud-native architecture to support scalable, API-driven storefronts. As Mozu CTO, Wallis championed an “API-first” and headless commerce approach, enabling larger retailers to customize extensively. He is a passionate agile practitioner and has been a dev team mentor, known for recruiting top engineering talent to Volusion’s Austin office. Jason frequently shares insights on tech leadership – from mobile commerce strategy to fostering innovation – via Medium articles and speaking engagements. He remains active in Austin’s startup scene, now advising AI and robotics ventures.

Marina Lippincott

Marina Lippincott - Top 13 Volusion Experts to Work

Nationality: American

Marina Lippincott is the CEO and founder of MAK Digital Design, an e-commerce agency that is a certified Volusion Elite Partner. Under her guidance, MAK Digital won Volusion Partner of the Year three years in a row (2016–2018) for excellence in Volusion theme development and custom integrations.

Marina has over a decade of hands-on experience in UX design and front-end coding for Volusion stores, and she has personally overseen 200+ Volusion projects from concept to launch. She is an active blogger and speaker on e-commerce UX, sharing tips on conversion optimization for Volusion merchants. Lippincott is also recognized in the BigCommerce community for innovative headless commerce implementations. Her agency’s client-centric approach and Marina’s design leadership have made her a go-to expert for Volusion store success.

Kenneth Tran

Nationality: American

Ken Tran is the co-founder and Creative Director of Border7 Studios, a California-based web agency specializing in Volusion store design and development. Since 2005, he has led a team that has designed hundreds of custom Volusion themes noted for their mobile-friendly layouts and polished UI.

Ken was an early Volusion Certified Designer and helped pioneer responsive design techniques on the platform as early as 2012. His agency’s work with Volusion merchants like Music Matters Jazz earned industry accolades for blending aesthetics with high conversion rates. Tran is a frequent contributor to e-commerce forums and Twitter chats, where he shares Volusion optimization tips (even posting “8 Quick Tips every Volusion store owner should know”). By combining technical front-end skills with a marketer’s eye, Ken Tran continues to help Volusion sellers create engaging, high-performing storefronts.

Parag Mamnani

Parag Mamnani - Top 13 Volusion Experts to Work

Nationality: American

Parag Mamnani is an e-commerce software entrepreneur who founded Webgility in 2007 to streamline accounting for Volusion and other platform sellers. An engineer by background, Parag built Webgility’s Volusion integration which automates syncing of orders, inventory, and QuickBooks data – a solution that has saved Volusion merchants countless hours.

Under his leadership, Webgility became a leading e-commerce accounting automation tool, earning accolades like “Ecommerce Automation Solution of the Year” in 2021. Mamnani himself won a Gold Stevie Award as Cloud Executive of the Year for his innovative work. He frequently contributes to industry panels and writes about SMB growth, advocating for the power of automation in platforms like Volusion. Parag continues to expand Webgility while staying committed to helping entrepreneurs “grow successful businesses” through smarter technology.

Dan Kogan

Nationality: American

Dan Kogan is the founder of 1Digital Agency, a Philadelphia-based firm that is an industry leader in Volusion development and digital marketing. Since 2012, Dan has grown 1Digital into a global team known for award-winning Volusion designs and SEO – in fact, OuterBox ranked 1Digital the #1 Volusion SEO agency in the U.S.

Kogan himself has 20+ years of experience in search marketing and web development. He remains hands-on in strategy and even coding, ensuring his team delivers high-converting Volusion sites with innovative features. Dan is a recognized e-commerce influencer, participating in Forbes Technology Council and appearing on podcasts to discuss e-commerce trends. “Our mission at 1Digital has always been to support eCommerce businesses in achieving their goals,” Kogan has said of his client-centric approach. Under his leadership, 1Digital has launched hundreds of successful Volusion stores and custom apps, making Dan a go-to expert for Volusion merchants aiming to scale up.

Manthan Bhavsar

Manthan Bhavsar - Top 13 Volusion Experts to Work

Nationality: Indian

Manthan Bhavsar is the founder and Chief Marketing Officer of Metizsoft Solutions, an Ahmedabad-based development company that has been an official Volusion Partner since 2008. Under Manthan’s direction, Metizsoft’s Volusion team has delivered 100+ Volusion store projects globally, from custom theme designs to complex API integrations.

He has cultivated a highly skilled team proficient in Volusion’s ASP framework and front-end system, enabling Metizsoft to offer Volusion merchants everything from UX revamps to plugin development. Manthan is also a vocal tech blogger and “Top Voice” on LinkedIn, where he discusses e-commerce trends and shares Volusion success stories. A self-described “e-commerce evangelist,” he keeps Metizsoft at the forefront of Volusion and other SaaS platforms by adopting new features early. Bhavsar’s blend of marketing savvy and technical insight helps bridge business needs with Volusion’s capabilities for his clients.

Kevin Harman

Nationality: American

Kevin Harman co-founded Brand Labs in 2006, one of the earliest agencies dedicated to the Volusion platform. As President/CEO, Kevin helped Brand Labs become “the market leader in design and development for the Volusion e-commerce platform,” serving merchants worldwide.

He and his team developed popular Volusion add-ons like Volusion Mobile and the RapidCart one-page checkout plugin. Kevin guided Brand Labs to win Volusion’s Premier Partner status for 10 consecutive years, thanks to the agency’s beautiful custom themes and technical mastery of Volusion’s API. He emphasizes hands-on problem solving – as Kevin notes, “it’s the strength of the platform that made us focus on Volusion”. After Volusion, Harman has continued to innovate in e-commerce, recently co-founding a new SaaS venture, but remains a revered figure in the Volusion community who helped countless merchants thrive online.

Amit Mehta

Amit Mehta - Top 13 Volusion Experts to Work

Nationality: Indian

Amit Mehta is a veteran tech entrepreneur who founded Ace Infoway in 1999 and later its e-commerce division QeRetail. With over two decades at Ace, Amit has overseen countless Volusion development projects, from custom storefronts to backend integrations, for clients worldwide.

He positioned Ace Infoway as a go-to offshore development partner for digital agencies working on Volusion and other platforms. Amit’s team gained a reputation for quality Volusion work, contributing to Ace’s growth to 300+ engineers across the US and India. In 2014 he launched QeRetail to focus on SMB e-commerce solutions, offering Volusion design, marketing, and data migration services. Mehta was an early advocate of responsive design in Volusion and invested in R&D to extend Volusion’s functionality. A thought leader, Amit often shares business advice in interviews – stressing innovation and customer-centric service as keys to success. His companies have empowered numerous entrepreneurs to launch and grow online stores with Volusion.

Nick Choudry

Nationality: British

Nick Choudry is a London-based e-commerce consultant and developer renowned for his Volusion expertise. He authored the book “Achieve E-commerce Success with Volusion,” a comprehensive guide that reveals “the hard facts and secrets the official Volusion guide doesn’t”.

With 20+ years in web development, Nick has implemented Volusion solutions for both B2C and B2B businesses through his consultancy Devaxa Ltd. He is proficient across PHP, .NET, and front-end stacks, allowing him to extend Volusion’s capabilities with custom APIs and integrations. Choudry was an early adopter of Volusion’s API, writing wrappers and open-source tools to help other developers. He actively shares comparative insights on platforms (e.g. Volusion vs. Shopify) on tech forums and CodePen, and mentors new e-commerce entrepreneurs. Nick’s blend of technical know-how and business acumen has made him a trusted advisor for anyone looking to maximize Volusion stores.

Justin Smith

Justin Smith - Top 13 Volusion Experts to Work

Nationality: American

Justin Smith is the founder and CEO of OuterBox, a digital marketing agency widely recognized for its e-commerce SEO expertise, particularly with Volusion stores. Justin started OuterBox in 2004 as a two-person startup and grew it into an Inc. 5000 company with a team of 90+ today.

He has personally consulted on SEO strategy for hundreds of Volusion merchants, helping many achieve top Google rankings and double-digit sales growth. OuterBox was ranked the #1 eCommerce SEO firm in the U.S., specializing in platforms like Volusion. Justin’s team developed proprietary SEO techniques tailored to Volusion’s structure. He is also an expert in conversion rate optimization and has overseen many Volusion redesign projects that significantly boosted client revenue. Justin frequently publishes Volusion how-to articles and has been quoted by Forbes and Entrepreneur on e-commerce trends. In 2020, he led OuterBox’s acquisition of a Volusion-focused agency, further cementing his company’s dominance in the Volusion SEO space.

Barkat Husain

Nationality: Indian

Barkat Husain is the Executive Director and co-founder of Capacity Web Solutions, a development firm founded in 2007 that became known for its Volusion expertise. Based in Gujarat, India, Barkat led one of the first offshore teams to specialize in Volusion theme design and custom coding. Capacity Web Solutions has created numerous responsive Volusion templates and integrations, earning official Volusion partner recognition.

Barkat’s technical guidance helped the company master Volusion’s API and SOAP services, enabling advanced integrations like ERPs and payment gateways for Volusion stores. He has also fostered talent in the Volusion community – several of Capacity’s alumni have become Volusion certified developers. Barkat often shares technical tips on forums. By delivering high-quality work at competitive rates, his company has empowered many small businesses to fully leverage Volusion’s platform. Husain remains passionate about e-commerce development and continues to expand Capacity’s offerings across other platforms, while keeping Volusion services a core specialty.

Gigi Kizhakkechethipuzha

Nationality: American

Gigi Jose Kizhakkechethipuzha (known as Gigi J.K.) is the founder and CEO of Virtina, a digital commerce agency that is a certified partner for over 10 e-commerce platforms, including Volusion. With nearly 30 years in IT, Gigi has positioned Virtina as a top Volusion solution provider, especially for complex Volusion projects like multi-channel integration and performance optimization.

He is an entrepreneurial tech leader and a member of the Forbes Technology Council, where he shares insights on e-commerce best practices. Under Gigi’s leadership, Virtina’s team has built custom Volusion apps and themes that extend the platform’s capabilities. He emphasizes a holistic approach – blending UX design, marketing, and engineering – to help Volusion merchants grow. Gigi also instituted a rigorous training program at Virtina to keep developers certified on Volusion and up-to-date with its latest features.

Wrap Up

These legends represent exceptional talent, making them extremely challenging to headhunt. However, there are thousands of other highly skilled IT professionals available to hire with our help. Contact us, and we will be happy to discuss your hiring needs.

Note: We’ve dedicated significant time and effort to creating and verifying this curated list of top talent. However, if you believe a correction or addition is needed, feel free to reach out. We’ll gladly review and update the page.

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