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Best Power BI Experts | 18 Picks

power bi experts - Best Power BI Experts | 18 Picks

Power BI has exploded in popularity thanks to a vibrant community of contributors, trainers, and innovators across the globe.

This list highlights 18 of the very best Power BI experts active today, spanning multiple continents and areas of specialization. From open-source tool creators and startup founders to influential bloggers and world champions, these individuals are driving the Power BI ecosystem forward. Each has made unique contributions – whether by building community resources, authoring books, shaping the product’s development, or mentoring others – and all have an active public presence. Below is our curated selection of the top Power BI experts worldwide (in no particular order), along with a brief profile of their background and achievements:

  1. Adam Saxton

  2. Miguel Escobar

  3. Patrick LeBlanc

  4. Christian Wade

  5. Daniel Otykier

  6. Reza Rad

  7. Meagan Longoria

  8. Chris Webb

  9. Imke Feldmann

  10. Matt Allington

  11. Kasper de Jonge

  12. Darren Gosbell

  13. Seth Bauer

  14. Greg Deckler

  15. Daniel Marsh-Patrick

  16. Andrej Lapajne

  17. Jon Sandmann

  18. Ruth Pozuelo Martinez

Now, let’s delve into their profiles and contributions:

Adam Saxton

YouTube Video

Nationality: American

Adam Saxton is one half of the popular “Guy in a Cube” YouTube duo, which has grown to nearly 500,000 subscribers by teaching Power BI and Microsoft Fabric tips and tricks.

A former Microsoft support engineer turned Principal Program Manager, Adam uses his deep product knowledge to demystify Power BI for users at all levels. He and Patrick LeBlanc release multiple videos each week, covering everything from DAX and data modeling to new Power BI features, all with an approachable and practical style. Saxton’s engaging tutorials and consistent community Q&A sessions have made Guy in a Cube one of the most influential free learning resources in the Power BI world.

Miguel Escobar

Nationality: Panamanian

Miguel Escobar is a Power BI and Power Query expert from Panama, known for his contributions to making data analytics accessible to a Spanish-speaking audience. A Microsoft MVP and seasoned trainer, Miguel co-authored the influential book M is for Data Monkey, one of the first guides on Power Query for Excel and Power BI.

He co-founded Skillwave Training (previously PowerQuery Academy) alongside Ken Puls, where he has taught thousands of students the intricacies of data transformation and visualization using Power BI. Escobar is also the founder of a BI consulting firm and has developed content in both English and Spanish – including a Spanish Power BI blog and YouTube tutorials – helping to grow the Power BI user base in Latin America. He is a regular speaker at conferences and webinars, often focusing on Power Query (he’s affectionately called the “Power Query Guru”). Miguel’s approachable teaching style and passion for data have made him a key figure in the global Power BI education space.

Patrick LeBlanc

Patrick LeBlanc - Best Power BI Experts | 18 Picks

Nationality: American

Patrick LeBlanc is the other face of Guy in a Cube, jointly running the YouTube channel that is a staple for Power BI learners worldwide.

Formerly a Data Platform technology consultant and Microsoft field engineer, Patrick brings real-world experience in BI architecture and report development to his videos. He co-hosts Guy in a Cube, often explaining advanced topics like modeling optimization, enterprise deployment, and performance tuning in a down-to-earth manner. LeBlanc is also a Microsoft MVP and co-author of multiple SQL Server and BI books. His energetic demos (with the catchphrase “Patrick, GO!” on the channel) and friendly teaching style have helped hundreds of thousands of users build their Power BI skills.

Christian Wade

Nationality: British

Christian Wade is the Principal Program Management Lead in the Power BI engineering group at Microsoft, responsible for the enterprise modeling features across Power BI, Azure Analysis Services, and SQL Server Analysis Services. A native of the UK, Christian is well-known for his dynamic stage presence – he famously coined the term “clicky clicky draggy droppy” to describe intuitive self-service data analysis during a PASS Summit keynote.

Wade spearheaded groundbreaking Power BI capabilities like aggregations (unlocking trillions of rows of data) and large-scale incremental refresh, which enable Power BI to handle petabyte-scale datasets. He also created the BISM Normalizer, a schema compare tool for tabular models, before joining Microsoft. As a regular keynote speaker at major Power BI conferences, Christian energizes the audience with live demos and big-picture vision. His contributions have been pivotal in positioning Power BI as a fully enterprise-ready BI platform.

Daniel Otykier

Nationality: Danish

Daniel Otykier is the creator of Tabular Editor, an open-source tool that has transformed how developers build and manage Power BI data models. Hailing from Denmark, Daniel originally developed Tabular Editor as a personal project in 2016, and it quickly gained adoption as a must-have productivity tool.

Tabular Editor allows Power BI and Analysis Services users to edit their tabular models offline, script repetitive tasks, and implement best practices with a fraction of the effort – it’s widely regarded as the best development environment for complex semantic models. Otykier, now a Microsoft Data Platform MVP, founded a company around Tabular Editor and continues to serve as its CTO, maintaining a free open-source version alongside a more feature-rich commercial version. He speaks at conferences and contributes to community tutorials, sharing his expertise in DAX and model optimization. Daniel’s work on Tabular Editor has been praised for dramatically improving developer efficiency in the Power BI ecosystem.

Reza Rad

Reza Rad - Best Power BI Experts | 18 Picks

Nationality: Iranian

Reza Rad is an internationally recognized Power BI expert originally from Iran and now based in New Zealand.

He is a 10-times Microsoft MVP (in both Data Platform and AI) and a Microsoft Regional Director, with more than 15 books published on Power BI and analytics. Reza founded RADACAD, through which he has trained thousands of Power BI professionals and delivered Power BI solutions to companies worldwide. He has organized the Global Power BI Summit (with 3,000+ attendees) and the Difinity conference in New Zealand. Rad’s prolific blog posts, video tutorials, and conference sessions have made him a go-to authority in the community, known for bridging the gap between Power BI’s technical depth and practical business use.

Meagan Longoria

Nationality: American

Meagan Longoria is a U.S.-based Microsoft MVP and business intelligence architect known for her expertise in Power BI report design and data visualization best practices.

With a background in BI consulting, Meagan emphasizes accessibility and effective storytelling in dashboards, helping organizations make their reports both beautiful and insightful. She frequently speaks at industry conferences and user groups about designing intuitive, user-friendly Power BI solutions. Longoria also shares her knowledge through blogging and co-authored the community-driven Power BI MVP Book, contributing tips on topics like report theming and visual accessibility. Her leadership in promoting inclusive design and mentorship of new users have made her a respected figure in the Power BI community.

Chris Webb

Chris Webb - Best Power BI Experts | 18 Picks

Nationality: British

Chris Webb is a veteran British BI expert and a pioneer in the Microsoft BI community, with over 20 years of experience.

He is a specialist in Analysis Services, MDX, DAX, and Power Query, and he has been blogging about Microsoft BI for over 15 years with more than 1,000 posts to date. Chris currently works on Microsoft’s Fabric Customer Advisory Team (CAT), where he helps shape enterprise features in Power BI. He has authored several books (and even co-wrote the Definitive Guide to DAX with Marco Russo and Alberto Ferrari) and is a regular speaker at major conferences like SQLBits and PASS. Webb’s blog (“Chris Webb’s BI Blog”) is a treasure trove of deep technical insights, and his contributions have educated generations of BI developers worldwide.

Imke Feldmann

Nationality: German

Imke Feldmann pivoted from a 15-year career as a finance controller into full-time BI consulting after discovering Microsoft’s self-service BI tools.

Based in Berlin, she is known in the community as “The BIccountant” – the title of her blog where she shares expert-level Power Query (M) tips and finance-focused BI solutions. Imke provides remote Power BI training and consultancy to clients globally and prides herself on being one of the early adopters of Power Query and Power BI in the finance domain. She was awarded Microsoft MVP status in 2017 for her community contributions. Feldmann has also created handy community tools (like a Power BI model cleaner) and is a Power BI User Group leader. Her work exemplifies how accounting and BI intersect, and she’s helped many Excel users transition to Power BI with confidence.

Matt Allington

Nationality: Australian

Matt Allington is an industry-recognized Power BI expert and trainer from Australia with 30+ years of experience in data analysis. He is the owner of Excelerator BI and has been a Microsoft MVP (Power BI) since 2016, focusing on the Microsoft self-service BI stack.

Matt’s specialty is teaching business users how to build better data models and write DAX measures – he authored the best-selling book Supercharge Power BI: Power BI is Better When You Learn to Write DAX (as well as Supercharge Excel for Power Pivot). Through his blog, live training classes, and Udemy courses, Allington has helped thousands of analysts worldwide transition from Excel to Power BI. He is also a regular speaker at Power BI user groups and conferences. Allington’s clear, pragmatic teaching style and deep knowledge of DAX have made him a trusted mentor in the Power BI community.

Kasper de Jonge

Kasper de Jonge - Best Power BI Experts | 18 Picks

Nationality: Dutch

Kasper de Jonge is a Principal Program Manager on Microsoft’s Power BI (Fabric) team, where he has played a key role in developing features for Power BI, Power Pivot, and SQL Server Analysis Services.

Originally from the Netherlands, Kasper was a Microsoft MVP and renowned blogger (“Kasper On BI”) before joining Microsoft’s product group. He is the author of Dashboarding & Reporting with Power BI, a step-by-step guide to building financial dashboards. In his Microsoft role, de Jonge has driven important capabilities like Power BI’s data modeling and enterprise reporting features, and currently works with the Fabric CAT team to help large organizations succeed with Power BI. He’s a frequent conference speaker (Ignite, PASS Business Analytics, etc.) and remains active in the community via his blog and YouTube channel. Kasper’s journey from community contributor to product team insider gives him a unique perspective that benefits the Power BI community at large.

Darren Gosbell

Nationality: Australian

Darren Gosbell is the original author and maintainer of DAX Studio, the leading open-source tool for writing, executing, and optimizing DAX queries in Power BI and Power Pivot. Based in Australia, Darren is a long-time community contributor who was first recognized as a SQL Server MVP and now works as a Program Manager on Microsoft’s Power BI CAT team.

He developed DAX Studio to help Power BI users analyze performance, capture query metrics, and connect to Analysis Services – functionality critical for serious BI developers. The project, initiated by Gosbell and supported by other community contributors, has been enhanced continuously and remains free on GitHub. Darren is also known for his helpful presence on forums (sharing his expertise in DAX and MDX) and for speaking at events like SQL Saturday. His contribution via DAX Studio has empowered the Power BI community to tackle complex DAX problems with confidence and is an example of community-driven innovation widely endorsed by experts.

Seth Bauer

Seth Bauer - Best Power BI Experts | 18 Picks

Nationality: American

Seth Bauer is a Microsoft MVP from the United States and co-founder of PowerBI.tips, a popular community website offering Power BI tutorials, tools, and templates. He has been active in the Power BI community since the early days, sharing tips on everything from creative visual design to advanced Power Query techniques.

Seth helped develop free tools like the PowerBI.tips Theme Generator (for quickly creating report color themes) and layout templates that allow users to jump-start their report designs. He’s a frequent blogger and has contributed many articles to the Power BI community blog, focusing on practical problem solving. Bauer also co-hosts the Explicit Measures podcast and leads a local Power BI user group. Through PowerBI.tips and his social media presence, Seth has influenced thousands of Power BI users by providing accessible, hands-on learning resources that anyone can use to upskill.

Greg Deckler

Nationality: American

Greg Deckler is a prolific Power BI author and community contributor from the United States. A Microsoft MVP, Greg has written over a dozen books and guides on Power BI, DAX, and business intelligence – including DAX Cookbook, Learn Power BI, and Paginated Reports in Power BI.

He is Vice President of the Ohio chapter of PASS and is known for his active participation in online forums, where he has answered thousands of user questions and shared innumerable tips. Deckler also writes articles on Medium and LinkedIn, often diving into lesser-known features or creative techniques (for example, using Power BI for game analytics or unconventional visualizations). He has appeared as a guest on podcasts and web shows to discuss Power BI trends and is the creator of the KratosBI blog, which features a “Data God” series highlighting community experts. Greg’s blend of deep technical knowledge and willingness to help others has made him one of the most respected and approachable experts in the Power BI world.

Daniel Marsh-Patrick

Nationality: New Zealander

Daniel Marsh-Patrick is a Microsoft MVP known for pushing the boundaries of Power BI’s visualization capabilities. He is the creator and maintainer of Deneb, a free & open-source custom visual that allows Power BI users to design bespoke visuals using the Vega and Vega-Lite JSON charting languages.

Frustrated by the limitations of default visuals and the complexity of fully custom visuals, Daniel built Deneb as a “middle ground” – and it is now a certified visual on AppSource with a growing community of users. Marsh-Patrick has considerable experience in developing Power BI custom visuals and was previously a principal architect at PowerBI.tips. He frequently presents at Power BI user groups and conferences on topics of data visualization, showing how techniques from the broader dataviz field can be applied in Power BI. By empowering users to create chart types and designs not possible out-of-the-box, Daniel’s work with Deneb has significantly expanded what’s visually achievable in Power BI.

Andrej Lapajne

Andrej Lapajne - Best Power BI Experts | 18 Picks

Nationality: Slovenian

Andrej Lapajne is the founder and CEO of Zebra BI, a software company from Slovenia that creates advanced data visualization tools for Power BI and Excel.

He is also a Microsoft MVP and a founding member of the International Business Communication Standards (IBCS) Association. Over the last several years, Andrej has led the Zebra BI team in developing a suite of custom visuals for Power BI that allow users to implement IBCS-compliant charts and financial dashboards with ease. These visuals are widely used for executive and financial reporting, bringing actionable insight through standardized design. Lapajne is a frequent speaker at BI and finance conferences (including IBCS events) where he advocates for better dashboard design and data communication. By combining his passion for data visualization standards with hands-on tooling, Andrej has helped many companies improve the quality and clarity of their Power BI reports.

Jon Sandmann

Nationality: American

Jon Sandmann is the inaugural Power BI Data Visualization World Champion, having won the global title at the 2025 Fabric Community Conference with his inspiring OECD Wellbeing report.

Based in the U.S., Jon has worked with Power BI since its early release and turned his report design prowess into a community resource. He’s the creator of Power UI, a design system and UI kit for Power BI that provides templates, themes, and style presets to help others build polished reports faster. After securing the World Champion belt, Sandmann has been active in sharing his techniques – through LinkedIn posts, YouTube videos, and blog write-ups – showing how to combine data storytelling with modern UX design in Power BI. He remains engaged with events like “Workout Wednesday” Power BI challenges and mentors other enthusiasts in refining their visualization skills.

Ruth Pozuelo Martinez

If you understand your data, you can make better decisions. Power BI helps you do that — no matter your technical background.

Nationality: Spanish

Ruth Pozuelo Martinez is the founder of Curbal, a Power BI consulting and training company based in Sweden, and one of the most recognized Power BI content creators on YouTube. She is a Microsoft Data Platform MVP celebrated for her contributions to the Power BI community.

Ruth delivers Power BI solutions for international clients and teaches Power BI on her YouTube channel, which has over 130,000 subscribers and 1,000+ videos (at the time of writing). On the channel, she posts thrice-weekly videos ranging from beginner tutorials to advanced DAX and data modeling techniques. Ruth’s content is known for making complex topics easy to grasp, and she often covers new features as soon as they launch. In addition to YouTube, she offers structured online courses on Curbal.com and engages with the community via live streams.

Wrap Up

These legends represent exceptional talent, making them extremely challenging to headhunt. However, there are thousands of other highly skilled IT professionals available to hire with our help. Contact us, and we will be happy to discuss your hiring needs.

Note: We’ve dedicated significant time and effort to creating and verifying this curated list of top talent. However, if you believe a correction or addition is needed, feel free to reach out. We’ll gladly review and update the page.

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