Best 22 MS Dynamics 365 Consultants to Know

In the following section, we will review some of the most influential consultants in the Dynamics 365 CRM/ERP ecosystem.

The people highlighted below have been chosen for their accomplishments, which may include contributions to open-source software, leading new companies, being a recognised author or blogger, or involvement in major organisations within the Dynamics 365 CRM/ERP ecosystem. Each individual’s profile includes their individual background, career(s), and accomplishments that demonstrate why they are an important figure within the Dynamics 365 Community.

1. Neil Benson
2. Andrew Bibby
3. Mark Smith
4. Malin Martnes
5. Diana Birkelbach
6. Jukka Niiranen
7. Daniel Cai
8. Brandon Ahmad
9. Steve Mordue
10. Donna Edwards
11. Anne Stanton
12. Jonas Rapp
13. Tanguy Touzard
14. Gus Gonzalez
15. Scott Durow
16. George Doubinski
17. Megan V. Walker
18. Amey Holden
19. Nick Doelman
20. Umesh Pandit
21. Mohamed Mostafa
22. Stefano Demiliani

So, let’s examine the careers and contributions of these professionals.

Neil Benson

Nationality: Australian

Neil has been a Microsoft MVP since 2010 and an advocate of Agile/Scrum methodologies for Dynamics 365 projects. With extensive consulting experience in CRM, Neil founded Customery and has many clients that have successfully implemented Dynamics 365 using agile methodologies.

Neil is the host of the podcast “Amazing Apps” where he and his various guests discuss how to create Dynamics 365 and Power Platform applications using Scrum and/or agile methodologies. In addition, he has created several courses that help Dynamics 365 teams learn to estimate and deliver successfully using Scrum, as well as the importance of empowering teams, engaging stakeholders, and continually improving how projects are completed.

Neil has shared many practical tips with the Dynamics 365 community and has become a recognised thought leader in project delivery in the Business Applications space.

• Linkedin: Neil Benson

Andrew Bibby

Nationality: British

In the UK, Andrew is a Microsoft MVP for Business Applications and has established himself as a key contributor to the D365 Community. As an instrumental member of the Dynamics 365 CRM User Group (UK), he organises numerous full-day and evening events each year, offering professionals an opportunity to share ideas and expertise.

Through Andrew’s tireless volunteer work, events are held covering a variety of topics, including deep-dive technical sessions, new product feature demonstrations, customer showcase presentations, and change management discussions. His experience as a Dynamics 365 Solution Architect, blogger (Dynamics 365 UG), and social media contributor enables him to offer ideas and suggestions to his followers. He has been a Microsoft MVP for a number of years, recognised for his tremendous contributions to local and online community building and for his commitment to mentoring others.

Through his commitment to creating an open, collaborative environment, Andrew has positively impacted the Dynamics CRM community by personally growing many people’s skills in the UK and around the world.

• Linkedin: Andrew Bibby
• X (Twitter): @AndrewBibby

Mark Smith

Nationality: New Zealander

Mark is an MVP in Microsoft Business Applications, a trainer, and an evangelist for Dynamics 365. Mark’s business experience enables him to illustrate how Dynamics 365 and the Power Platform can be catalysts for organisations’ digital transformation.

Mark produces and hosts the Microsoft Business Applications Podcast, where he interviews people in the business apps community, offers tips and tricks, and shares insights. As a former entrepreneur and community leader in New Zealand, Mark has made complex business application concepts understandable to non-technical users by demonstrating real-world solutions.

Mark’s influence as a blogger and speaker has inspired and encouraged thousands of professionals worldwide to adopt and leverage Dynamics 365 effectively.

• Linkedin: Mark Smith
• X (Twitter): @nz365guy

Malin Martnes

Making the complex simple is what drives me — whether it’s marketing automation or HR in Dynamics 365, everyone should be able to use it with confidence.

Nationality: Norwegian

Malin is an MVP in Business Applications and has found a niche at the intersection of Dynamics 365 and Marketing/HR. Malin has more than ten years of experience using, consulting on, and teaching Dynamics 365. In 2019, Malin was awarded the world’s first Dynamics 365 Talent (HR) MVP award.

Malin has since transitioned to focus on Dynamics 365 Marketing, now part of Customer Insights – Journeys, and has brought a unique HR and Marketing perspective to CRM projects. Malin’s blog posts include comprehensive guides on Customer Insights – Journeys scenarios, event management, and marketing automation, all of which align with her mission to “simplify the complex” for everyone’s benefit. As a Microsoft Certified Trainer and community leader, she helps people prepare for certification tests and implement new features in their work environment.

Malin has provided a lot of help to Dynamics Professionals trying to find their way around the HR and Marketing applications that are continually changing in Dynamics 365, thanks to her enthusiasm for sharing her knowledge.

• Linkedin: Malin Martnes

Diana Birkelbach

Nationality: German

Diana (referred to as “the PCF Lady”) is a four-time Microsoft MVP and Principal Software Architect whose focus is on creating components that developers can use to build professional-level apps. Diana has been working with Microsoft Dynamics CRM since version 1.1 (over 15 years) and has developed extensive technical expertise across Dynamics CRM versions 1-8 and Dynamics 365.

She develops front-end applications (HTML/TypeScript, React) and has been building custom components using the Power Apps Component Framework (PCF) since its 2019 release. In collaboration with her team, she creates generic components and accelerators to enhance the value of what can be accomplished with Dynamics 365. Diana has a very active blog called Dianamics, where she shares her knowledge of PCF development and provides the Dynamics Community with PCF development/control code examples to use as open-source projects. In addition, Diana is a Power Platform Community Super User providing assistance to other developers in the online forums.

Diana is one of the voices representing the professional developer community, pushing the limits of how custom development can be used in Dynamics 365.

• Linkedin: Diana Birkelbach
• X (Twitter): @DianaBirkelbach
• Github: brasov2de

Jukka Niiranen

Nationality: Finnish

Jukka is a Power Platform advisor and product founder with deep roots in Microsoft business applications and low-code development. He is the co-founder of FinModeler, a SaaS product that converts high-level business assumptions into investor-ready Excel financial models, where he leads product direction, Microsoft-stack integrations, and go-to-market efforts.

He also runs Niiranen Advisory, supporting organisations with Power Platform strategy and governance, and previously co-founded Forward Forever, Finland’s first Power Platform consultancy. A former 11-time Microsoft MVP for Business Applications, Jukka is known for his long-standing work in Dynamics 365, low-code advocacy, and practical guidance for both enterprises and partners.

• Linkedin: Jukka Niiranen
• X (Twitter): @jukkan

Daniel Cai

Nationality: Canadian

Daniel is the founder and principal developer of KingswaySoft, a company renowned for its data integration solutions for Microsoft Dynamics. A former Microsoft MVP (2011–2019) in Dynamics CRM, Daniel has architected affordable, high-quality integration tools that have become industry standards for moving data between Dynamics 365 (CRM/CE, F&O, Business Central) and other systems.

He led the development of the KingswaySoft Integration Toolkit (built using SSIS). Daniel has changed the landscape of many businesses worldwide, enabling these organisations to perform complex migrations and integrations easily and effectively. With over 10 years of experience in the enterprise software industry, Daniel holds numerous Microsoft certifications and has shared knowledge with other professionals through articles on performance optimisation and best practices for integration.

The success of his Company, highlighted at the Community Summit 2024 Conference, and his personal recognition as an MVP speak volumes about Daniel’s impact on the Dynamics Community by enabling effortless dataflows across today’s ever-increasingly connected application ecosystem.

• Linkedin: Daniel Cai
• X (Twitter): @danielcai

Brandon Ahmad

Nationality: American

Brandon is also an MVP from Microsoft and is highly regarded as a performance optimisation expert when working with Microsoft Dynamics 365 Finance and Operations (F&O). As co-founder of Dynatuners and InstructorBrandon, both of which are focused on providing consulting (Dynatuners) and training (InstructorBrandon) services specifically within the F&O space, Brandon has developed his reputation as one of the professionals that companies around the world use when they need help tuning SQL, X++ code, and their infrastructure to ensure that F&O operates efficiently.

Brandon’s experience as a certified Technical Architect has enabled him to work with numerous customers on large-scale Dynamics 365 F&O implementations. Brandon is often called in as a resource to help resolve critical performance/scalability issues. In addition to being known as one of the leading subject-matter experts in performance optimisation for Dynamics 365 F&O applications worldwide, he is also very passionate about skills development in the ERP community. He has authored multiple courses and blogs to help close the skills gap in ERP and make more advanced topics easily accessible to new talent.

His commitment to achieving real-world outcomes rather than focusing on outcomes is one of the main reasons he has received multiple recognitions and awards and has gained a cerebral following among Technical User Communities under the Dynamics 365 umbrella.

• Linkedin: Brandon Ahmad

Steve Mordue

Nationality: American

In addition to being a Microsoft Dynamics Business Applications MVP and having many years of experience consulting with Dynamics 365, Steve is also not afraid to be honest about what he perceives as the Good, the Bad, and the Ugly of business applications. On his blog and through the podcast Steve Reads His Blog, Steve openly discusses how he uses his first-hand experience with Dynamics 365 to help those too busy to read blogs understand how to use it.

Steve has been involved with Dynamics since the days of CRM and is well known to the Microsoft Community from his presentations at Microsoft events and his formal and informal participation in the user community. As a Solution Architect, Steve uses his experience to help companies understand how Microsoft Business Applications address business function needs and improve how businesses operate.

His approachable manner and extensive experience help organisations achieve successful Dynamics 365 implementations.

• Linkedin: Steve Mordue
• X (Twitter): @stevemordue
• Website/Blog: stevemordue.com

Donna Edwards

Nationality: American

With over a decade of experience in Microsoft CRM 1.2, Donna currently works as a Microsoft Business Applications MVP, and has helped architect and implement Dynamics CRM/365 solutions, as well as being an MCT (Microsoft Certified Trainer).

From expert tips to how-to articles and even a slew of interviews to help readers learn about all the different ways D365 can be utilised, you’ll find a ton of information in Donna’s blog about all things D365. She frequently shares practical business logic tips and configuration advice with users and other consultants so they, too, can get the most out of Dynamics 365.

In fact, because of her many years of contributions and mentorship within the Dynamics community, Donna has been a part of the MVP program for over ten years, and she continues to be someone that people trust to provide sound advice on Dynamics 365 Customer Engagement.

• Linkedin: Donna Edwards
• X (Twitter): @edwardsdna

Anne Stanton

Nationality: American

Anne has been consulting on Dynamics CRM since 2004 and is known as The CRM Lady, where she has been helping organisations stay on the cutting edge of technology by leveraging her years of experience in both business and IT. Her blog and social media posts contain field-tested knowledge covering everything from Customer Engagement and customer service to field service, sales, and project management in Dynamics 365.

Anne provides direction for user adoption and how to align the capabilities of Dynamics 365 with an organisation’s business objectives, while also being someone many have respected for being a credible source on the history of Dynamics from the early versions of Dynamics through to today’s cloud-based version.

• • Linkedin: Anne Stanton
  • X (Twitter): @CRMLady

Jonas Rapp

Nationality: Swedish

Jonas is a Microsoft MVP and an Xrmtoolbox Legend. He’s been making an impact in the D365 ecosystem since 2009. Jonas has been a developer for nearly 30 years and began working with Dynamics CRM and Dataverse in 2009. By developing numerous tools for the community, he became one of the most impactful contributors to the D365 tool ecosystem.

He built some of the most widely used XrmToolBox extensions, including the FetchXML Builder, Plugin Trace Viewer, and Bulk Data Updater. These tools are used by Dynamics 365 professionals worldwide. Additionally, Jonas is a co-host of the XrmToolCast podcast, where he discusses the latest tools and best practices. He is also the Technical Lead at CRM-Konsulterna. To balance his goal of being both a developer and a solution provider to his clients, he is an active coder. Jonas is passionate about automating and simplifying the development process.

As a result, many of the community members who are Power Platform admins and developers have been influenced by Jonas’s passion for automation.

• Linkedin: Jonas Rapp
• X (Twitter): @rappen
• Github: rappen
• Website/Blog: jonasr.app

Tanguy Touzard

Nationality: French

Tanguy started working with Dynamics CRM in 2004 and quickly became known as the creator of the XrmToolBox. Tanguy developed many tools for the Dynamics CRM community, which he later consolidated into a single suite called XrmToolBox.

XrmToolBox has become an essential tool for Dynamics CRM administrators and developers, automating and simplifying many of the tasks associated with customising and integrating CRM systems. Tanguy has been recognised as an MVP (Most Valuable Professional) by Microsoft multiple times in the Business Applications category for his contributions to the Dynamics CRM community. Tanguy has also contributed his technical knowledge to the community through his blog and participation in community forums. He has been able to utilise tools already built by other users (so-called “re-usable” or “zero-cost”) around the world to enable people to extend the functionality of Dynamics CRM without having to “reinvent the wheel”.

Tanguy has worked hard in France as a technical consultant and former MVP to improve and support community tools that have had a major impact on the entire Dynamics community.

• Linkedin: Tanguy Touzard
• X (Twitter): @TanguyTOUZARD

Gus Gonzalez

There’s no such thing as a perfect implementation — only continuous improvement. Learn from every project and keep sharing what works.

Nationality: American

Gus is recognised as a CRMUG All-Star and has been awarded Microsoft MVP status 10 times because of his extensive knowledge and experience working with both Microsoft Dynamics CRM and Community Leadership within the CRM community. Gus has been implementing CRM systems around the world for over 15 years, with over 200 implementations to his credit.

As the CEO of Elev8 Solutions, Gus is able to provide an incredible combination of hands-on technical expertise and a solid strategic vision for his clients who are looking to implement Dynamics 365. He has produced the very successful CRM MVP podcast since 2018, where he has discussed topics that are not openly discussed in the CRM community. The fact that he takes a fact-based approach based on real-world projects and shares the lessons he has learned has established Gus as a go-to mentor for members of the Dynamics community.

He has made numerous contributions to the community, including speaking publicly, offering free tools, and creating his own podcast, all with the purpose of helping the community gain greater knowledge and ability to use the tools available.

• Linkedin: Gus Gonzalez
• X (Twitter): @GusGonzalez2

Scott Durow

Nationality: British

With over 20 years of experience in software development, including device driver programming and enterprise business applications, Scott has worked at every level of the Microsoft Dynamics 365 ecosystem, from being a Microsoft MVP for 11 years before joining Microsoft as a Principal Cloud Advocate to being the creator of the Ribbon Workbench (previously known as the Custom Command Bar) that allows users to modify the ribbon in Dynamics CRM/365 easily. In addition to the Ribbon Workbench, he has developed other tools/systems, such as SparkleXRM (an open-source client-side library), demonstrating his exceptional development skills.

As an architect with a passion for software development, Scott is well-known for his innovative solutions and is frequently invited to speak at conferences throughout Europe and the United States regarding Dynamics 365. He is also known for his “Pro Code/No Code Unite” slogan, which aims to bridge traditional coding with citizen development.

Scott is passionate about technology and helping people understand how to use Microsoft Dynamics 365 to its fullest potential through his easy-to-understand explanations.

• Linkedin: Scott Durow
• X (Twitter): @ScottDurow
• Github: scottdurow

George Doubinski

Nationality: Australian

George has been an MVP since 2007 and is recognised as one of the “Enablers” of Power Platform by empowering others to create amazing solutions. George has deep roots in .NET and co-founded AlexaCRM, training and mentoring developers and consultants in the Dynamics 365 space for many years.

George is an individual responsible for co-authoring the popularly adopted CRM Tip of the Day blog, an online publication providing Dynamics professionals with concise tips on a daily basis. George also co-hosted the CRM. Audio podcast, featuring guests who provided their insights and opinions regarding trends within Power Platform. George has established himself as a humorous person and a source of code on GitHub; he continually provides snippets of code or scripts to others in need of help.

George considers himself to be an average programmer; he is a good speaker and an excellent instructor; however, most importantly, he produced countless individuals who have attained “unbelievable accomplishments” using Dynamics 365 and/or Power Platform.

• Linkedin: George Doubinski
• X (Twitter): @georgedude
• Github: georged

Megan V. Walker

Nationality: British

Megan is a Microsoft Business Applications MVP and independent consultant, where she focuses primarily on Dynamics 365 Marketing and Dynamics 365 Customer Engagement solutions. Megan has been working in the field of web design and marketing and has a very creative and user-centred approach to creating solutions using D365.

Meg is an avid blogger and YouTuber, well-known for producing the “A to Z of Dynamics 365 Marketing” video series and more than 500 blog posts, many of which break down Dynamics 365 Marketing features and include step-by-step instructional videos. Megan’s content simplifies complex topics so they can be easily understood by individuals who do not write code, and allows marketers and power users to fully utilise all the features available in Dynamics 365.

Megan combines her expertise in technology with her strong experience in marketing to be a reliable partner to help maximise the use of Microsoft Dynamics 365 Marketing.

• Linkedin: Megan V. Walker
• Website/Blog: meganvwalker.com

Amey Holden

Nationality: Australian

Amey is a Microsoft MVP who has become well-known for her phrase “Anything But Code“. She enjoys helping others leverage no-code/low-code software solutions in Dynamics 365 and the Power Platform.

Based in Australia, Amey has focused on helping others learn Dynamics 365 Marketing, Power Automate, and Power Apps, and has created many of her demonstrations using the latest AI features. In her blog and presentations, she teaches that non-developers can solve their business problems without developing custom applications, thereby bridging the gap between technology and the business community.

Additionally, Amey has motivated a significant number of citizens to explore the capabilities of Dynamics 365 Marketing and automation tools because of her teaching methods and enthusiasm.

As a recognised “Top 100 Women in Tech” in the Asia-Pacific region (and ARN award winner), Amey continues to promote diversity and innovation within the Dynamics community through her writing and conducting workshops.

• Linkedin: Amey Holden
• X (Twitter): @AmeyHolden

Nick Doelman

Nationality: Canadian

Nick is recognised as an expert on Power Apps Portals (now called Power Pages) and Dynamics 365 CE. As a Senior Content Developer at Microsoft, he helped create training materials related to the Power Platform, including Power Pages.

Now that Nick is independent, he provides training, presentations, and consulting to clients worldwide, with a particular focus on Dynamics 365 portals, integrations, and development best practices. He co-hosts the Power Platform BOOST podcast, where he shares the latest news and interviews related to the Power Platform and regularly presents at various conferences. He also contributes numerous blog posts on ReadyXRM that explain technical concepts so that both developers and administrators can understand them.

Outside of his career, Nick is a competitive powerlifter, indicating his discipline and dedication to all things he does.

• Linkedin: Nick Doelman
• X (Twitter): @readyxrm
• Github: readyxrm

Umesh Pandit

Nationality: Indian

Dr Umesh Pandit is an experienced Microsoft Certified Solution Architect with a strong focus on Dynamics 365 (F&O, Business Central, CRM) and Azure/O365 integration and 17+ years of experience with 65+ Microsoft certifications, including a doctorate focused on ERP and AI. At DXC Technology, Dr Umesh Pandit leads Dynamics 365 Cloud & Hybrid ERP transformations, deployment/migration, high availability, and Power Platform integration.

In the context of community-focused technologists, he authored the LinkedIn “Day 30 – Hosting Microsoft Dynamics 365 Business Central” post during his monthly Azure Migration Journey, showing his proficiency in designing and implementing Microsoft Dynamics 365 Business Central on Azure. Additionally, Dr Pandit is the driving force behind user groups for Dynamics 365 across India and the Middle East, building a strong foundation of technical knowledge and fostering engagement through knowledge-sharing.

• Linkedin: Umesh Pandit

Mohamed Mostafa

Nationality: British-Egyptian

As an MVP for Microsoft Dynamics 365 and a recognised technical architect for delivering extremely challenging digital transformation initiatives with Dynamics 365, Mohamed has over 12 years’ experience and has led some of the largest Customer Engagement implementations in North America, Europe and the UK.

Founder and CEO of TechLabs London, a rapidly growing Microsoft Cloud Solutions Provider that appeared in Microsoft Inspire for its unique and ground-breaking solutions, Mohamed led the development of iProperty Cloud, a vertical Independent Software Vendor solution for real estate and housing on Dynamics 365. In addition to solutions delivery, Mohamed provides thought leadership through his blog on topics such as regulation (like GDPR) and best practices for Dynamics 365 project success.

His combination of extensive technical experience, vertical industry expertise and community collaboration has led to his designation as an MVP and a reputation as an expert in delivering enterprise Dynamics 365 solutions.

• Linkedin: Mohamed Mostafa

Stefano Demiliani

Nationality: Italian

Stefano is a Microsoft MVP and a long-time specialist in Dynamics 365 Business Central, with a second track in Azure architecture. He is also an MCT Regional Lead for Italy and regularly speaks about Business Central development topics, including extensions, performance, and cloud architecture patterns.

His blog is a well-known reference for Business Central developers and solution architects, especially around AL development, deployment considerations, and new platform capabilities. He also authored and promoted work connected to “Mastering Dynamics 365 Business Central”, which is frequently cited in partner circles as a structured learning resource for the product.

• Linkedin: Stefano Demiliani
• X (Twitter): @demiliani
• Website/Blog: demiliani.com

Wrap Up

These experts represent exceptional talent, making them extremely challenging to headhunt. However, there are thousands of other highly skilled IT professionals available to hire with our help. Contact us, and we will be happy to discuss your hiring needs.

Note: We’ve dedicated significant time and effort to creating and verifying this curated list of top talent. However, if you believe a correction or addition is needed, feel free to reach out. We’ll gladly review and update the page.