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Best 20 MS Dynamics 365 Consultants to Know

dynamics 365 consultants - Best 20 MS Dynamics 365 Consultants to Know

Below we present the most influential consultants in the Dynamics 365 CRM/ERP ecosystem.

These experts have been selected for their balanced achievements – from open-source contributions and startup leadership to prolific blogging, industry recognition, and roles at leading organizations. Each profile highlights their unique background, qualifications, and contributions to the D365 community.

  1. Neil Benson
  2. Andrew Bibby
  3. Mark Smith
  4. Malin Martnes
  5. Diana Birkelbach
  6. Jukka Niiranen
  7. Daniel Cai
  8. Brandon Ahmad
  9. Steve Mordue
  10. Donna Edwards
  11. Anne Stanton
  12. Jonas Rapp
  13. Tanguy Touzard
  14. Gus Gonzalez
  15. Scott Durow
  16. George Doubinski
  17. Megan V. Walker
  18. Amey Holden
  19. Nick Doelman
  20. Mohamed Mostafa

Now, let’s delve deeper into their remarkable careers and contributions.

Neil Benson

YouTube Video

Nationality: Australian

Neil is a Microsoft MVP (awarded since 2010) and a prominent advocate of using Agile/Scrum methodologies for Dynamics365 projects. With extensive consulting experience in CRM, he founded Customery and has helped numerous organizations deliver successful Dynamics 365 implementations through agile practices.

Neil is host of the “Amazing Apps” podcast, where he and his guests share how to build Dynamics 365 and Power Platform applications using Scrum and other agile techniques. A former entrepreneur and consultant now based in Australia, Neil has also authored courses that coach Dynamics teams on estimation and delivery. He emphasizes team empowerment, stakeholder engagement, and continuous improvement in every project. Neil’s practical guidance and community contributions have made him a thought leader on project delivery within the Business Applications space.

Andrew Bibby

Nationality: British

Andrew is a Microsoft Business Applications MVP in the UK who plays a central role in the D365 community. He is one of the driving forces behind the Dynamics 365 CRM User Group UK, organizing regular full-day and evening events for professionals to share knowledge.

Under Andrew’s volunteer leadership, these events cover everything from technical deep-dives and new feature demos to customer showcases and change management discussions. With a background as a Dynamics365 solution architect, Andrew is also a prolific blogger (at Dynamics365 UG) and social media contributor, offering helpful insights and tips to his followers. He has been an MVP for several years, recognized for his community-building efforts and willingness to mentor others. By fostering an open, collaborative environment, Andrew has significantly contributed to upskilling the Dynamics CRM community in the UK and beyond.

Mark Smith

Mark Smith - Best 20 MS Dynamics 365 Consultants to Know

Nationality: New Zealander

Mark is a Microsoft Business Applications MVP, trainer, and prolific evangelist for Dynamics 365. With a strong business background, he demonstrates how Dynamics 365 and the Power Platform drive digital transformation in organizations.

Mark hosts the Microsoft Business Applications Podcast, where he delivers weekly interviews, tips, and insights for the community. As a former entrepreneur and community leader from New Zealand, he is renowned for making complex business application concepts accessible and showcasing real-world solutions. Mark’s influence as a blogger and speaker has helped countless professionals globally to adopt and maximize Dynamics 365.

Malin Martnes

Making the complex simple is what drives me — whether it’s marketing automation or HR in Dynamics 365, everyone should be able to use it with confidence.

Nationality: Norwegian

Malin is a Business Applications MVP who has carved out a niche at the intersection of Dynamics365 and Marketing/HR. With over a decade of hands-on Dynamics 365 experience, Malin has worked as a user, consultant, and trainer – even becoming the world’s first MVP for Dynamics 365 Talent (HR) in 2019.

She later shifted focus to Dynamics 365 Marketing, now known as Customer Insights – Journeys, bringing a unique HR and marketing perspective to CRM projects. Malin’s blog shares detailed guides on Customer Insights (Journeys) scenarios, event management, and marketing automation, reflecting her mission to “simplify the complex” for everyone. She is also a Microsoft Certified Trainer and community leader, known for helping others prepare for certifications and adopt new features. Malin’s enthusiastic knowledge-sharing has helped many Dynamics professionals navigate the evolving landscape of HR and marketing applications within Dynamics 365.

Diana Birkelbach

Nationality: German

Diana, often nicknamed the “PCF Lady,” is a 4-time Microsoft MVP and Principal Software Architect who specializes in pro developer components for Dynamics 365 and Power Platform. Based in Germany and working at ORBIS SE, she has been developing on Dynamics CRM since version 1.1 – over 15 years of deep technical experience.

Diana’s expertise lies in front-end development: HTML/TypeScript, React, and the Power Apps Component Framework (PCF), which she fell in love with when it debuted in 2019. Together with her team, she builds generic components and accelerators that extend Dynamics 365’s functionality. She actively shares knowledge on her Dianamics blog and contributes PCF controls as open-source projects. Diana is also a Power Platform Community Super User, helping others in forums. Her dedication to pushing Dynamics 365’s boundaries with custom components has made her a leading voice for pro developers in the community.

Jukka Niiranen

Jukka Niiranen - Best 20 MS Dynamics 365 Consultants to Know

Nationality: Finnish

Jukka is a veteran consultant and Microsoft MVP who has worked with Dynamics CRM since 2005. He actively shares tips, news, and insights on his popular Surviving CRM blog, emphasizing the importance of user community and user adoption in CRM success.

Jukka spent years as a Product Lead for Dynamics solutions at a Finnish company, after managing global CRM roll-outs and leading development teams. With over 15 years in the field, he’s known for viewing Dynamics 365 through the eyes of end-users and crafting solutions with high usability. Jukka’s influential writing and speaking have made him a go-to expert for best practices in Dynamics 365 Customer Engagement.

Daniel Cai

Nationality: Canadian

Daniel is the founder and principal developer of KingswaySoft, a company renowned for its data integration solutions for Microsoft Dynamics. A former Microsoft MVP (2011–2019) in Dynamics CRM, Daniel has architected affordable and high-quality integration tools that have become industry-standard for moving data between Dynamics 365 (CRM/CE, F&O, Business Central) and other systems.

He led the development of the SSIS-based KingswaySoft Integration Toolkit, empowering thousands of organizations to perform complex migrations and integrations with relative ease. With over a decade of experience in enterprise software, Daniel also holds numerous Microsoft certifications and has contributed articles on performance optimization and integration best practices. His company’s success (highlighted at Community Summit 2024) and his personal MVP recognitions speak to Daniel’s impact on the Dynamics community – enabling seamless dataflows in an increasingly connected business applications landscape.

Brandon Ahmad

Nationality: American

Brandon is a Microsoft MVP and a distinguished expert in Dynamics 365 Finance & Operations (F&O) performance optimization. He is the founder of Dynatuners and InstructorBrandon, two ventures focused on consulting and training in the F&O domain.

As a certified Technical Architect, Brandon has worked on numerous large-scale Dynamics 365 F&O implementations, often parachuting in to resolve critical performance and scalability issues. He has built a reputation as one of the go-to professionals globally for tuning SQL, X++ code, and infrastructure to make F&O run efficiently. Brandon is also passionate about skills development; he authored courses and blogs extensively to help bridge the skills gap in the ERP community, making advanced topics accessible to new talent. His relentless focus on real-world results has earned him accolades and a loyal following among Dynamics 365 technical audiences.

Steve Mordue

Steve Mordue - Best 20 MS Dynamics 365 Consultants to Know

Nationality: American

Steve is a Microsoft Business Applications MVP and seasoned Dynamics 365 consultant who isn’t afraid to discuss “the Good, the Bad, and the Ugly” of business applications. He shares frank insights on his blog and via his podcast “Steve Reads His Blog,” where he brings Dynamics 365 solutions to life for those too busy to read blogs.

Steve has been working with Dynamics since the early CRM days and is a familiar face at Microsoft events, often presenting and engaging with the community. As a solution architect, he focuses on how Microsoft Business Applications solve real business problems and improve processes. His approachable style and wealth of experience have helped many organizations navigate their Dynamics 365 implementations successfully.

Donna Edwards

Nationality: American

Donna is a Microsoft Business Applications MVP with experience dating back to Microsoft CRM version 1.2. She has spent over a decade architecting and implementing Dynamics CRM/365 solutions and is also a Microsoft Certified Trainer (MCT).

Donna’s blog is packed with expert tips, how-to articles, and even interviews that help readers grasp the nuances of D365. Known for sharing practical business logic and configuration advice, she empowers users and fellow consultants to get the most from the platform. Donna’s long-standing contributions and mentorship in the Dynamics community have earned her the MVP award for more than ten years running, and she remains a trusted authority on Dynamics 365 Customer Engagement.

Anne Stanton

Nationality: American

Anne, known as “The CRM Lady,” has been on the front lines of Dynamics CRM consulting since 2004.

She leverages decades of business and IT experience to help organizations stay ahead of the technology curve. Anne’s blog and social feeds share field-tested insights on all facets of Dynamics 365 – from Customer Engagement and customer service to field service, sales, and project management. As a consultant and strategist, she provides guidance on user adoption and aligning Dynamics 365 capabilities with business goals. Anne’s longevity in the CRM space and her accessible writing have made her a respected figure for those looking to understand the evolution of Dynamics from its earliest versions to today’s cloud-based suite.

Jonas Rapp

Jonas Rapp - Best 20 MS Dynamics 365 Consultants to Know

Nationality: Swedish

Jonas is a Microsoft MVP and XrmToolBox legend who has been shaping the D365 ecosystem since 2009. A developer for nearly 30 years, Jonas turned his focus to Dynamics CRM and Dataverse in 2009 and quickly became a leading contributor of tools for the community.

He is the creator of hugely popular XrmToolBox extensions like FetchXML Builder, Plugin Trace Viewer, and Bulk Data Updater, which are used by Dynamics 365 professionals around the world. Jonas also co-hosts the XrmToolCast podcast, sharing insights on the latest tools and best practices. As the Technical Lead at CRM-Konsulterna, he exemplifies the balance of actively coding while deploying solutions. His passion for automating and simplifying development tasks has empowered countless admins and developers in the Power Platform community.

Tanguy Touzard

Nationality: French

Tanguy is a Dynamics 365 consultant and developer best known as the creator of the XrmToolBox. Working with Dynamics CRM since 2004, Tanguy authored many invaluable CRM tools and eventually consolidated them into the unified XrmToolBox suite for the community.

This open-source tool has become a staple for CRM administrators and developers, simplifying countless customization and integration tasks. A multiple-year Microsoft MVP awardee in Business Applications, Tanguy has continuously shared his technical expertise through blogging and community forums. His work has empowered others to extend Dynamics CRM’s capabilities without needing to reinvent the wheel. As a technical consultant (and former MVP) in France, Tanguy’s dedication to building and maintaining community tools has made a lasting impact on the Dynamics ecosystem.

Gus Gonzalez

There’s no such thing as a perfect implementation — only continuous improvement. Learn from every project and keep sharing what works.

Nationality: American

Gus is a 10-time Microsoft MVP and a CRMUG All-Star recognized for his deep expertise and community leadership in Dynamics 365. He has over 15 years of experience and has led 200+ successful CRM implementations worldwide.

As CEO of Elev8 Solutions, Gus combines hands-on technical skill with strategic vision to train and advise customers on Dynamics 365 deployment. He also hosts the CRM MVP Podcast, where since 2018 he’s tackled topics rarely discussed openly in the CRM community. Gus’s fact-based approach – informed by real-world projects – and his willingness to share lessons learned have made him a go-to mentor in the Dynamics ecosystem. His contributions, from public speaking to free tools and podcasts, continue to elevate the community’s knowledge.

Scott Durow

Scott Durow - Best 20 MS Dynamics 365 Consultants to Know

Nationality: British

Scott is a long-time Dynamics 365 expert, now a Principal Cloud Advocate at Microsoft, who spent 11 years as a Microsoft MVP prior to joining the company. He is revered as the father of the Ribbon Workbench, a tool he authored to simplify custom command bar (ribbon) modifications in Dynamics CRM/365.

Scott’s contributions also include SparkleXRM, an open-source Rich Client library for Dynamics CRM, showcasing his deep development skills. With a software career spanning 20+ years (from device driver programming to enterprise business apps), Scott has served as a solution architect and regularly speaks at industry conferences in the UK and abroad. He is known for his “Pro Code / No Code Unite” mantra – bridging advanced coding with citizen development. Scott’s passion for technology and clear explanations have enabled both developers and power users to harness Dynamics 365’s full potential.

George Doubinski

Nationality: Australian

George is a Microsoft MVP (since 2007) and is often referred to as a Power Platform “Enabler” for his role in empowering others to build great solutions. With roots in .NET development, George co-founded AlexaCRM and has spent decades training and mentoring developers and consultants in the Dynamics 365 arena.

He is a co-creator of the indispensable CRM Tip of the Day blog, which has provided daily bite-sized tips to the Dynamics community for years. George also co-hosted the CRM.Audio podcast, sharing expert interviews and discussions on Power Platform trends. Known for his witty style, he contributes code on GitHub and is always ready with a helpful snippet or script. George describes himself as an “average coder, good speaker, and excellent trainer,” but most importantly he’s enabled countless community members to achieve “remarkable things” with Dynamics 365 and Power Platform.

Megan V. Walker

Nationality: British

Megan is a Microsoft Business Applications MVP and independent consultant who specializes in Dynamics 365 Marketing and Customer Engagement. With a background in web design and marketing, she brings a creative, user-centric approach to Dynamics solutions.

Megan is a passionate blogger and YouTuber, known for producing the “A to Z of Dynamics 365 Marketing” video series and over 500 blog articles that break down features and share “how-to” tips. Her content demystifies complex concepts for non-developers, empowering marketers and power users to leverage D365’s capabilities. Megan’s work as a trainer and speaker extends globally – she frequently presents at community events and webinars. By blending technical know-how with marketing savvy, Megan has become a trusted resource for unlocking the full potential of Dynamics 365 Marketing.

Amey Holden

Amey Holden - Best 20 MS Dynamics 365 Consultants to Know

Nationality: Australian

Amey is a Microsoft MVP known for her mantra “Anything But Code,” reflecting her passion for no-code/low-code solutions in Dynamics 365 and the Power Platform. Based in Australia, Amey has dedicated herself to educating the community about Dynamics 365 Marketing, Power Automate, and Power Apps, often incorporating the latest AI features into her demos.

She regularly blogs and speaks about how to empower users to solve business problems without heavy custom development, bridging the gap between business and technology. Amey’s enthusiasm and clear teaching style have inspired many citizen developers to get hands-on with Dynamics 365 Marketing and automation tools. Recognized as a “Top 100 Women in Tech” in APAC (and an ARN award winner), she continues to promote inclusivity and innovation in the Dynamics community through her writing and workshops.

Nick Doelman

Nationality: Canadian

Nick is a Microsoft Business Applications MVP and Power Platform consultant from Canada with 20+ years of experience in the industry. He is widely recognized for his expertise in Power Apps Portals (Power Pages) and Dynamics 365 CE. Nick has served as a Senior Content Developer at Microsoft, where he helped create training content for Power Platform technologies including Power Pages.

Now independent, he delivers training, presentations, and consulting for clients worldwide, often focusing on Dynamics 365 portals, integrations, and development best practices. Nick co-hosts the Power Platform BOOST podcast, sharing the latest updates and interviews in the Power Platform realm. He’s also a frequent conference speaker and blogs on ReadyXRM, where he demystifies technical topics for both developers and administrators. In addition to his tech life, Nick is a competitive powerlifter – demonstrating the discipline and dedication he brings to all endeavors.

Mohamed Mostafa

Nationality: British-Egyptian

Mohamed is a Microsoft Dynamics 365 MVP and a leading architect known for delivering complex digital transformation programs with Dynamics 365. With over 12 years in the field, he has led some of the most intricate Customer Engagement implementations across the US, UK, and Europe.

Mohamed is the founder and CEO of TechLabs London, a fast-growing Microsoft Cloud Solutions Provider that was featured at Microsoft Inspire for its innovative solutions. He also spearheaded the development of iProperty Cloud, a vertical ISV solution for the real estate and housing industry built on Dynamics 365. Beyond delivery, Mohamed contributes thought leadership via his blog, often discussing regulatory compliance (like GDPR) and best practices in Dynamics 365 projects. His combination of technical depth, industry focus, and community knowledge-sharing earned him the MVP award and a reputation as a go-to expert for enterprise Dynamics 365 solutions.

Wrap Up

These legends represent exceptional talent, making them extremely challenging to headhunt. However, there are thousands of other highly skilled IT professionals available to hire with our help. Contact us, and we will be happy to discuss your hiring needs.

Note: We’ve dedicated significant time and effort to creating and verifying this curated list of top talent. However, if you believe a correction or addition is needed, feel free to reach out. We’ll gladly review and update the page.

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