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Hire Elite 15 Demandware Developers

demandware developers - Hire Elite 15 Demandware Developers

Salesforce Commerce Cloud (formerly Demandware) has become the backbone of enterprise e-commerce, powering iconic retail experiences around the globe.

Behind this powerful platform stands a remarkable community of developers and architects who push its capabilities to new heights. This list showcases 15 of the most elite SFCC developers worldwide – from open-source tool creators and blog educators to veteran architects leading complex multi-cloud implementations. Whether they’re mentoring teams, streamlining CI/CD workflows, or pioneering headless commerce, these individuals have shaped the way modern e-commerce is built on SFCC.

  1. Thomas Theunen
  2. Aurelio Benedí
  3. Oleg Sapishchuk
  4. Steve Holsinger
  5. Zlatin Zlatev
  6. Peter Schmalfeldt
  7. Sreenivas Soman Nair
  8. Joseph Kubon
  9. Yassir Mounsif
  10. Jonatan Jumbert
  11. Nicole L. Rose
  12. Chanan Sittisomsap
  13. Igor Faletski
  14. Syed Hasan Raza Badshah
  15. Yevhenii Lazarenko

Now, let’s delve deeper into their remarkable contributions and impact.

Thomas Theunen

YouTube Video

Nationality: Belgian

A Salesforce MVP and Golden Hoodie recipient, Thomas Theunen is a prominent B2C Commerce architect and community leader. As Head of Commerce at Forward (Belgium), he has over a decade of experience in e-commerce and has become an authority on Salesforce Commerce Cloud (SFCC).

Thomas actively shares his expertise through his blog “The Rhino Inquisitor”, covering topics from OCAPI integrations to composable commerce. He is also the creator of SFCC Connect and a frequent conference speaker, advocating best practices in headless and storefront development. Why a top SFCC developer: Thomas’s blend of technical leadership and community influence – as evidenced by his MVP status and prolific blogging – marks him as a key innovator in the Demandware/SFCC ecosystem.

Aurelio Benedí

Mastering SFCC is like learning a language: start with fluency, then aim for poetry.

Nationality: Spanish

Aurelio Benedí Matas is a Salesforce Commerce Cloud Solution Architect from Spain, with 20+ years in web development. An SFCC certified expert (12x Salesforce certifications), Aurelio runs “My SFCC Tech Pills”, a blog micro-publication delivering tips on B2C Commerce releases, architecture, and performance tuning.

He has led SFCC implementations at Seidor and IE Business School, often acting as Technical Architect guiding teams on multi-cloud integrations (Commerce + Service/Marketing). Aurelio is also active on GitHub, optimizing SFRA libraries and sharing utilities (he forked and improved SFCC base code for community use). Why a top SFCC developer: Aurelio is respected for his holistic grasp of SFCC – from server-side JavaScript to business manager configurations. His dedication to knowledge-sharing (detailed blog “pills” on complex topics) and consistent contributions to Commerce Cloud projects solidify his spot among the top developers.

Oleg Sapishchuk

Oleg Sapishchuk - Hire Elite 15 Demandware Developers

Nationality: Ukrainian

Oleg Sapishchuk is a unified commerce architect and co-founder of the Unofficial SFCC Community Slack (est. 2014). With 8+ years in SFCC (originally Demandware), he has led digital transformations for global brands and frequently publishes insights on Medium.

Oleg’s “Ultimate Guide to Working with SFCC” consolidates essential tools, podcasts, and resources for developers. He’s known for fostering community learning – for example, co-hosting the Unofficial SFCC Podcast and organizing knowledge-sharing events. Why a top SFCC developer: Oleg’s equal strengths in technical depth (as a certified architect and open-source contributor) and community-building (Slack community, Medium blogs) have made him a go-to SFCC expert.

Steve Holsinger

Nationality: American

Steve Holsinger is Chief SFCC Architect at DEPT and co-creator of the SFCC-Unofficial Slack community. A Salesforce Certified B2C Commerce Architect, Steve has over a decade of hands-on Demandware/SFCC development experience.

He’s recognized for his open-source contributions (e.g. co-maintaining SFCC DevTools) and thought leadership on composable commerce. Steve has also been a Top Answerer on SFCC Stack Overflow, sharing solutions with the wider dev community (3k+ reputation). Why a top SFCC developer: Steve exemplifies a “startup founder who still codes” – he helped build a global SFCC developer community, continues to code as a “code poet”, and influences the ecosystem through talks and blog posts on modern headless architecture.

Zlatin Zlatev

Nationality: Bulgarian

Zlatin Zlatev is a Senior Success Architect at Salesforce and was formerly a longtime Demandware consultant. With 10+ years in SFCC, Zlatin is famed for developing the popular DW-Utils NPM toolkit for Demandware (a CLI for uploading code, data management, etc.).

He is a frequent forum expert – known on Stack Overflow/Trailblazer as “the guy with answers” for tough SFCC questions – and holds one of the earliest Demandware Developer certifications (circa 2012). Why a top SFCC developer: Zlatin’s impact spans open-source contributions (dw-utils and other dev tools) and community mentorship (hundreds of answers and best-practice guides). His technical acumen and willingness to share knowledge have made him a hometown hero in the SFCC world.

Peter Schmalfeldt

Peter Schmalfeldt - Hire Elite 15 Demandware Developers

Nationality: American

Peter Schmalfeldt is the developer behind the official SFCC-CI (Commerce Cloud CLI) tool and other open-source utilities. A 20-year veteran of e-commerce engineering, Peter created the widely-used sfcc-ci command-line interface for continuous integration on SFCC, empowering developers to automate builds and sandbox management.

He also authored Prophet (VSCode debugger uploader) in its early stages and has contributed to community projects like SFRA enhancements. Peter served as a Lead Engineer at multiple SFCC agencies, staying hands-on with code while mentoring teams. Why a top SFCC developer: Peter’s open-source leadership (his tools are standard in almost every SFCC project) and role as a tech influencer (blogging on CI/CD and DevOps for Commerce Cloud) firmly establish him among the SFCC elite.

Sreenivas Soman Nair

Nationality: Indian

Sreenivas S. Nair is a Technical Architect at Valtech with 14+ years in software and 8+ years dedicated to SFCC. A self-professed “Demandware enthusiast”, he has deep knowledge of SFCC’s internals, from pipeline-era quirks to the latest On-Demand Sandbox architecture.

Sreenivas educates the community via detailed Medium articles – notably his “Deep Dive into On-Demand Sandboxes” explaining Salesforce’s new sandbox model in 2020. He often assists developers in forums, clarifying complex concepts like quota management and site import/export strategies. Why a top SFCC developer: Sreenivas combines practical project experience (delivering multi-site international SFCC rollouts) with scholarly knowledge-sharing. His ability to distill complex platform changes (like OD sandboxes or B2C Lightning integration) into understandable guides makes him an invaluable resource and one of the best in the field.

Joseph Kubon

Joseph Kubon - Hire Elite 15 Demandware Developers

Nationality: American

Joseph Kubon is a 3x Salesforce MVP and Principal Architect at Astound Commerce. Originally a Topcoder finalist with a background in algorithms, Joseph transitioned to SFCC where he has architected large-scale implementations for Fortune 500 retailers.

He co-authored “ChatGPT for Accelerating Salesforce Development” and is at the forefront of integrating AI with Commerce Cloud. Joseph often shares insights on agile development and DevOps in commerce on podcasts and LinkedIn. Why a top SFCC developer: Combining competitive programming pedigree with enterprise SFCC expertise, Joseph exemplifies technical excellence. He’s recognized for mentoring other developers and pushing boundaries (e.g., using Einstein GPT) in SFCC projects, all of which earned him MVP status and community respect.

Yassir Mounsif

Nationality: French

Yassir Mounsif is a 9x Salesforce Certified Senior Technical Consultant (based in France) and the author of “Super Page Designer”, an unofficial SFCC plugin that supercharges the Page Designer experience. Super Page Designer provides a suite of custom components and editors to give merchandisers more flexibility in SFCC’s Page Designer.

Yassir also built the Commerce Cloud Recommendations Simulator (a Chrome extension for testing SFCC Einstein recommendations). On his personal blog and Twitter, he frequently shares tips on SFCC Lightning, CRM integration, and React Storefront development. Why a top SFCC developer: Yassir exemplifies the innovator/influencer with his enhancement plugins and tools that fill gaps in the official product. His work allows SFCC devs to deliver features faster (saving countless hours), and his thought leadership in composable UX makes him a top developer in the SFCC sphere.

Jonatan Jumbert

Nationality: Spanish

Jonatan Jumbert Avilés is a Salesforce B2C Commerce Certified Architect and founder of SFCC Learning in Barcelona. He has 8+ years on the platform, during which he’s built dozens of SFRA sites and even authored a comprehensive B2C Developer certification guide.

Jonatan is known for creating online courses and writing “SFCC Success Secrets” blogs to guide newcomers. As a technical lead at Cloud Coachers, he’s involved in complex SFCC implementations and integrations (OMS, Marketing Cloud, etc.), always promoting clean code and design patterns. Why a top SFCC developer: Jonatan uniquely balances education and innovation – he contributes to open knowledge (Udemy courses, community articles) while still actively coding as a solution architect. His efforts have accelerated many developers’ careers in the Demandware ecosystem.

Nicole L. Rose

Nicole L. Rose - Hire Elite 15 Demandware Developers

Nationality: American

Nicole Rose is a Lead Front-End SFCC Developer & Architect at Capgemini North America, with a career on the platform spanning over 12 years. She has led implementations for iconic retail brands like YETI, Diane von Furstenberg, Dooney & Bourke, and PGA Tour Shops.

Nicole specializes in Storefront Reference Architecture (SFRA) and headless frontend integrations, often mentoring junior developers in writing quality ISML and JavaScript. Featured in Salesforce’s official blog for her career achievements, she’s also an advocate for women in tech, sharing how she navigated challenges in a male-dominated field. Why a top SFCC developer: Nicole’s long track record of successful SFCC launches and her dual role as a “player-coach” make her stand out. She brings deep knowledge of frontend best practices (responsive design, Page Designer) and has scaled SFCC solutions for enterprise clients, all while giving back as a career mentor.

Chanan Sittisomsap

Nationality: Thai

Chanan Sittisomsap is a Senior Demandware/SFCC Programmer and Consultant with over 15 years in software development. Based in Thailand, he has specialized in SFCC and Microsoft tech, leading several regional SFCC implementations.

Chanan’s strength is in backend development and integrations – he’s built custom payment gateway cartridges and complex order management connectors for SFCC clients in APAC. With 6+ years focused on e-commerce, he’s comfortable in both legacy pipeline code and modern script APIs, often helping global teams bridge that gap. Why a top SFCC developer: Representing the APAC tech leadership, Chanan brings deep enterprise experience and multi-stack knowledge. He’s known for rigorous engineering standards in SFCC projects and for being a go-to consultant when companies in Asia-Pacific embark on their SFCC journey.

Igor Faletski

Igor Faletski - Hire Elite 15 Demandware Developers

Nationality: Canadian

Igor Faletski is the co-founder of Mobify, the startup whose front-end technology was acquired and became Salesforce’s PWA Kit/Headless Commerce solution. A developer-turned-CEO, Igor originally coded Mobify’s mobile web framework that enabled headless, progressive web apps on Demandware long before “headless” was mainstream.

Post-acquisition, he served as Salesforce’s Head of Product for B2C Commerce, driving the platform’s evolution to API-first commerce. Igor recently returned to startup life (Superpilot AI), but his influence on SFCC remains – he cultivated the concept of “mobile-first, API-first” commerce that now underpins Salesforce’s composable architecture. Why a top SFCC developer: Few founders still actively shape code like Igor did; his visionary work on headless commerce revolutionized how developers build SFCC storefronts. By marrying startup innovation with the SFCC ecosystem, Igor has earned recognition as a tech pioneer in Commerce Cloud’s history.

Syed Hasan Raza Badshah

Nationality: Pakistani

Syed “Hasan” Raza Badshah is a Certified B2C Commerce Developer and Architect now based in Germany. Over 9 years, Hasan has led SFCC development for fashion and automotive brands across EMEA.

He’s particularly skilled in multi-tenant SFCC architectures – designing reusable core frameworks that power dozens of country sites with localized features. At one client, he built the entire “core” cartridge that was rolled out to 15 brand sites. Hasan is also adept at team leadership, known to implement agile practices and DevOps pipelines to accelerate SFCC delivery. Why a top SFCC developer: Hasan pairs strong technical architecture skills (structured code, scalable design) with team leadership. His contributions have directly improved project efficiency (reducing launch times) and his core code has been reused widely – a testament to its quality. This makes him one of the top SFCC architects working globally.

Yevhenii Lazarenko

Nationality: Ukrainian

Yevhenii Lazarenko is a SFCC Team Lead/Back-End Developer from Ukraine with 10+ years in development (5+ on SFCC). He has a strong background in JavaScript and Node.js, which he leverages to develop robust SFCC back-end customizations and integrations.

Yevhenii has led SFCC builds for consumer electronics retailers, where he architected solutions for complex pricing and inventory scenarios. He holds the B2C Developer certification and is often consulted for SiteGenesis-to-SFRA migration projects due to his understanding of both frameworks. Why a top SFCC developer: Yevhenii’s contributions shine in technical problem-solving. He is credited with building several open-source scripts to automate tedious tasks (like data cleaning and BM configuration imports) that many SFCC devs now use. His role as a tech lead and mentor in Eastern Europe’s SFCC community, combined with his coding chops, secures him a spot among the best.

Wrap Up

These legends represent exceptional talent, making them extremely challenging to headhunt. However, there are thousands of other highly skilled IT professionals available to hire with our help. Contact us, and we will be happy to discuss your hiring needs.

Note: We’ve dedicated significant time and effort to creating and verifying this curated list of top talent. However, if you believe a correction or addition is needed, feel free to reach out. We’ll gladly review and update the page.

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