Exploring the Benefits of Outsourcing to Serbia

Outsourcing to Serbia

Uncover the advantages of outsourcing to Serbia in this insightful post. Learn about cost-effectiveness, skilled talent pool, and more. Let Serbia be your strategic business solution.


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    Outsourcing has become a strategic approach for many companies looking to optimize costs, access specialized skills, and focus on core business functions. Serbia has emerged as a prominent destination for outsourcing due to its favorable business environment, skilled workforce, and cost-effective solutions. This article explores the benefits of outsourcing to Serbia, reasons why companies choose Serbia, and highlights some success stories.

    Why Companies Choose to Outsource to Serbia

    Outsourcing has become a popular business strategy for companies looking to reduce costs, increase efficiency, and expand their global reach. Serbia has emerged as a top outsourcing destination, attracting businesses from around the world. Here are some of the reasons why:

    Cost-Effective Labor Market 💰👥

    One of the primary reasons companies choose to outsource to Serbia is the cost advantage. The cost of living in Serbia is significantly lower compared to Western Europe and North America, resulting in lower wages for highly skilled professionals. For instance, the average salary for a software developer in Serbia is around $1,313 per month, compared to $7,483 per month in the UK. This cost difference allows companies to save substantially on labor costs without compromising on quality.

    Skilled and Educated Workforce 🎓👩‍💼👨‍💼

    Serbia boasts a highly educated and skilled workforce, particularly in the fields of IT and software development. The country has a strong educational system with a focus on computer sciences, producing a steady stream of graduates equipped with the latest technological skills. Cities like Belgrade and Novi Sad are home to renowned universities that contribute to the talent pool. This abundance of skilled professionals makes Serbia an attractive destination for companies looking to outsource complex IT projects.

    Favorable Time Zone and Geographical Location 🕐🌍

    For European companies, Serbia’s time zone is highly favorable as it allows for real-time collaboration. Serbia is just one hour ahead of the UK, enabling overlapping working hours and prompt communication. While the time difference with the United States is more significant, the benefits of cost savings and skilled labor often outweigh this challenge.

    Government Support and Incentives 🏛️💼📈

    The Serbian government has implemented several measures to support the growth of the outsourcing industry. These include preferential tax provisions, such as low corporate income tax and tax exemptions for startups for the first ten years under certain conditions. Additionally, the government has invested heavily in IT infrastructure and education, committing significant funds to enhance the country’s technological capabilities. These initiatives create a conducive environment for outsourcing businesses to thrive.

    English Proficiency

    Effective communication is crucial for successful outsourcing. Fortunately, Serbia ranks 14th out of 112 countries in the English Proficiency Index, indicating a high level of English proficiency among its population​ (Time Doctor)​. This proficiency facilitates smooth collaboration between international clients and Serbian teams, ensuring that projects are completed efficiently and effectively.

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    Key Industries for Outsourcing in Serbia

    Serbia is a country located in the Balkans, with a population of around 7 million people. It has a rich history and culture, and in recent years, it has become an attractive destination for outsourcing due to its skilled workforce, cost-effectiveness, and favorable business environment.

    Information Technology (IT) and Software Development

    The IT and software development sector is a cornerstone of Serbia’s outsourcing industry. With a growth rate of approximately 20% annually, the sector contributes significantly to the country’s GDP. Serbia boasts over 40,000 university students in IT-related fields, ensuring a steady influx of skilled professionals. Major companies like Microsoft and NCR have established significant operations in Serbia, leveraging the country’s talent pool for software development and IT services.

    Call Centers and Customer Support

    Serbia’s call center and customer support industry is thriving due to the high level of English proficiency among its workforce. The country ranks 14th out of 112 countries in the English Proficiency Index. This, coupled with a lower cost of living, makes Serbia an attractive destination for companies looking to outsource customer support services. Serbian call centers handle a wide range of services, including technical support, telemarketing, and customer service.

    Research and Development (R&D)

    Research and Development is another growing area in Serbia’s outsourcing landscape. Companies like Seven Bridges Genomics have chosen Serbia for their R&D operations due to the availability of skilled scientists and researchers. The Serbian government also supports R&D through various incentives and tax benefits, fostering an environment conducive to innovation and development.

    Finance and Accounting

    Outsourcing finance and accounting services to Serbia is becoming increasingly popular. The country offers a pool of well-educated financial professionals and competitive labor costs. Serbian firms provide a wide range of services, including bookkeeping, payroll processing, and financial analysis. This sector benefits from Serbia’s strong legal framework and adherence to international accounting standards.

    Human Resources (HR) and Recruitment

    Human Resources and recruitment services are also key outsourcing industries in Serbia. Companies benefit from the local expertise in talent acquisition and HR management, which helps in recruiting top talent while reducing operational costs. Serbian HR firms offer services such as employee onboarding, performance management, and compliance with labor laws.

    Success Stories: Companies that Outsource to Serbia


    Microsoft, a world leader in software development and technology services, has established its presence in Serbia. Their Serbian Development Center focuses on software engineering and product development. Some of the key projects developed here include Office 365, Windows, and Azure.

    YouTube video

    Website: www.microsoft.com
    Address: Omladinskih brigada 88, 11070 Novi Beograd, Serbia

    NCR Corporation

    NCR Corporation is a leading provider of software, hardware, and services for the financial, retail, and telecommunications industries. Their Serbian Global Center of Excellence focuses on software development, IT support, and hardware engineering. This center plays a crucial role in developing new technologies and providing services to clients around the world.
    Website: www.ncr.com
    Address: Bulevar Milutina Milankovića 1, 11070 Novi Beograd, Serbia


    Telenor Group, a multinational telecommunications company, has chosen Serbia as one of their outsourcing destinations. They have established Telenor Shared Services, which provides IT services, network operations, and customer support to Telenor operations across Europe and Asia.
    Website: www.telenor.com
    Address: Omladinskih brigada 21, 11070 Novi Beograd, Serbia


    Ubisoft, a leading video game developer and publisher, has established its studio in Serbia. Ubisoft Belgrade is responsible for developing and supporting various game titles, including some of the most famous franchises like Assassin’s Creed, Ghost Recon, and Rainbow Six Siege.
    Website: www.ubisoft.com
    Address: Bulevar Mihajla Pupina 10a, 11070 Novi Beograd, Serbia


    Continental, a global automotive technology company, has chosen Serbia as a location for their Research and Development Center. This center focuses on the development of innovative products and solutions in areas such as advanced driver assistance systems, vehicle dynamics, and software engineering.
    Website: www.continental.com
    Address: Bulevar vojvode Mišića 39, 11000 Belgrade, Serbia

    Challenges and Solutions for Outsourcing to Serbia

    Language and Communication

    One of the main challenges companies may face when outsourcing to Serbia is language and communication. While the workforce in Serbia is well-versed in English, there may still be differences in colloquialisms and nuances that can affect communication. Companies should address this challenge by providing clear communication guidelines and training for their Serbian workforce.

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    Cultural Differences and Adaptation

    Another potential challenge companies may face when outsourcing to Serbia is cultural differences. This can include differences in work style, business practices, and communication norms. Companies can address this challenge by providing cross-cultural training and ensuring that their Serbian teams are integrated into their organization’s culture.

    Legal and Regulatory Compliance

    Companies outsourcing to Serbia must comply with local laws and regulations. This can be a challenge for companies that are not familiar with the local legal and regulatory landscape. To address this challenge, companies should work with local legal and regulatory experts to ensure compliance and mitigate risk.

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    Outsourcing to Serbia offers numerous benefits, including cost-effective solutions, a skilled workforce, government support, high English proficiency, and favorable time zone compatibility. These advantages, coupled with successful case studies, make Serbia an attractive destination for companies looking to optimize their operations and drive innovation. As the outsourcing industry continues to evolve, Serbia’s strategic position and capabilities will likely attract more global businesses seeking reliable and efficient outsourcing solutions.

    Tags: benefits, communication, cost-effective, efficiency, expertise.

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    Back in 2013, I founded Echo with the simple business idea: "Connect great tech companies around the globe with the brightest software engineers in Eastern Europe." We've employed hundreds of talents so far and keep going.
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    li profile Lou Reverchuk

    IT Entrepreneur

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    Lennox Potter
    Lennox Potter
    1 year ago

    You always hear about outsourcing but it’s usually in a negative context. The reality is that the global economy is constantly changing and there are great opportunities for businesses to find qualified, ambitious personnel. I’ve heard of other nations for outsourcing but not Serbia. I liked how the author gave examples of businesses that outsource with Serbia. I’m sure this is useful for businesses curious about outsourcing to Serbia.

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