T-Shaped Marketing Manager (Content / SEO) #333

T-Shaped Marketing Manager (Content / SEO) #333
Categories: SEO
Type: Full-time (8h/day)
Location: Lviv
Industry: Software Development

Role description

In a small company, a marketer is always a person who wears many hats and has diverse tasks and responsibilities.

Here, at Echo, we like the concept of “T-Shaped” which means that the employee has a fairly thorough experience of one key aspect of marketing and some knowledge of the rest. In our case, internet marketing implies text content (when you either write excellent texts in English on your own or create detailed guidelines and specifications for other writers) and SEO. So, these texts can be used properly and effectively to get targeted search traffic from Google. All your work and results will revolve around traffic and leads from the website.


  • Constant research of topics, keywords, competitor sites in Google/Ahrefs and maintaining a separate GDoc with all ideas and findings;
  • Creation of detailed requirements for writers to make various pieces of content along with using advanced content optimization systems like SurferSEO;
  • Proofreading texts, making edits, checking the uniqueness, quality and compliance with the requirements and E-A-T principles;
  • Experiments with AI-generated content;
  • Cooperation with trusted freelancers (designers, copywriters, proofreaders, link builders) on FreelanceHunt, Fiverr and UpWork;
  • Creating and following a content plan;
  • Placing and formatting content on the site through the WordPress admin panel;
  • Purchase of a small number of external links to each posted article through specialized platforms (credentials will be provided);
  • Monitoring of site traffic and positions in Google Analytics and Ahrefs;
  • Maintaining social networks of the company based on the principle of “fewer posts, more value”;
  • A wide range of other tasks from the top of “T-zone”, which might be delegated to other people (freelancers): ranging from updating the team photo to adjusting paid advertising on Facebook or launching an email newsletter.


  • You will be actively communicating with the CEO (former marketing manager) and other top managers and will be able to influence the future of the company directly;
  • As the company grows, a separate marketing team will be formed, which can be led by you.


  • Successful cases of promotion of content projects in the format – X (before), Y (after) visits per month;
  • Experience in writing excellent content in English on your own or creating detailed specifications for other writers;
  • True love to SEO analyzers such as Ahrefs, Semrush or Serpstat. Our perfect candidate “watches” SERP in the evening instead of watching Netflix;
  • Basic knowledge of Wordpress and HTML/CSS;
  • Skills in creating, maintaining and following a content plan;
  • Interest in technology, gadgets, web and mobile development, HR, IT recruiting;
  • English: Upper-Intermediate/Advanced.

Soft skills

  • Ability to explain complex things in simple words;
  • Ability to dive deep into details and look at things from different angles;
  • Thirst for continuous learning and self-development;
  • ‘Get the things done’ approach!

We offer

Work from anywhere

Work from anywhere (fully remotely or in our offices)

Competitive salary

Competitive salary based on the results of the interview


Paid vacation, national holidays and sick leaves

Professional education

Professional education reimbursement


Legal, accounting and taxes support

Corporate laptop

Powerful corporate laptop and premium software

We accept job applicants preferably from Ukraine, but also consider talents from other parts of Eastern Europe (Poland, Moldova, Romania), Baltic (Lithuania, Latvia, Estonia), Balkans (Bulgaria, Macedonia, Albania, Serbia, Montenegro, Croatia, Bosnia), Turkey, Caucasus (Azerbaijan, Armenia, Georgia). No Russia and Belarus!

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Back in 2013, I founded Echo with the simple business idea: "Connect great tech companies around the globe with the brightest software engineers in Eastern Europe." We've employed hundreds of talents so far and keep going.
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li-url Lou Reverchuk

IT Entrepreneur