5 Essential Tips for Building Strong Client Relationships
Boost your business success by nurturing solid client connections. Discover our top 5 strategies for cultivating robust client relationships in this insightful guide.
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You can have the best product or service in the world, but if you don’t know how to build solid relationships with your clients, your business is most likely doomed. Sorry.
Although keeping healthy, mutually beneficial relationships with your clientele isn’t rocket science, there are still quite a few things account managers or business owners could stumble upon.
Based solely on my experience as a co-founder and account manager at ECHO, here are a few things that, in my humble opinion, you should and shouldn’t do that helped me to have some of the most loyal customers ever:
1. Be at the right place and at the right time
- Do: Once in a while, check in with your customers and make sure that everything is going well. Ask if any help or assistance is needed. It’s important to be genuine when offering support and to not expect anything in return. Be happy if there is a way to help out or consult.
- Don’t: Be too overbearing, as your clients have other things to worry about besides your business.
2. Be reliable
- Do: Deliver on your promises. If you make a commitment to your clients, make sure to fulfill it.
- Don’t: Overpromise. Overpromising can lead to disappointment and frustration on the part of the client, which can damage the relationship. It’s better to underpromise and overdeliver than the other way around.
3. Be technically well-prepared for your online meetings
The last thing I like when having business meetings with potential business partners, clients, or employees is when no simple online communication etiquette rule is followed.
- Do: Make sure you are in a proper environment (home or office) and don’t have things like dumpsters or garbage truck in the background (again, from experience).
- Do: Always turn on your camera…show some respect!
- Don’t: Walk with your phone while having a video call. If you use a phone for a meeting, just put it on the table or desk, and don’t make your client feel sick by shaking the phone and spinning around with it like a ballerina.
- Do: Always check how you sound through the headset or mic you are using. Make sure there is no white noise, echo, etc.
- Don’t: Forget to ask if you are being heard and seen well by the client. Many people neglect these simple yet crucial rules which build an overall perception of you and your business in the digital era.
4. Think twice before giving advice
And that’s precisely what it means. When a customer comes to you with a problem, your first task is to make sure you understand the problem, then evaluate whether and how you could help. Only when you are confident in your comprehension of the main root of the problem and are certain that you have a solution – be proud to offer the solution. Otherwise, be as straight as possible and explain the reason why you won’t be able to help.
5. Last but not least
- Do: Once in a while (don’t overdo it though), ask your beloved customer for feedback. Are you really that good? Or maybe just a bit narcissistic? 😃 For me personally, a short survey via email works best. It really helps to understand the ground you are standing on and see where you could improve.
- Don’t: Think that you are doing a great job just because the customer has no complaints. First ask, then celebrate your greatness.
With that being said, if you are an account manager or a business owner I hope that at least some of the tips above were helpful. If there was the only thing to take away from this in order to establish mutual trust with your clients, leading to loyal and long-lasting relationships, it would be sound as follows: “Be genuine with your intentions and always ready for any unexpected situation to go down”.
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